Engage with our Unique Audience with your Alcohol Advertising Campaign

Companies that sell alcohol are always searching for new ways to bring their products to customers. While advertising in clubs and liquor stores is always a good idea, Gourmet Ads can help you reach the customers you may be missing. People who love to cook and entertain are the ideal customers for alcohol retailers, and we reach these customers though our network of food related sites. If you are in the business of selling wine, beer, spirits, or liqueurs, there are many ways our team can help you catch the eye of shoppers who visit our sites.

Pairing wine with food is so natural that many restaurants have employees dedicated to helping diners find the perfect wine. And cooking with wine is just as important- there are many dishes that require the perfect red or white wine. Alcohol Advertising on Gourmet Ads can reach wine consumers who are looking for an exciting new winery to purchase from as well as those searching for ideas on how to include their old favorites in recipes, see Wine Advertising.

Beer is another area of alcohol advertising where Gourmet Ads can help you reach customers. Whether you want your customers to enjoy a cold Corona with their next Mexican meal or hope that they pop the top on Budweiser or Miller at their Super Bowl party this year, getting your name in front of our customers can help them decide to purchase your brand. The popularity of microbrews and smaller beer producers makes internet advertising a natural choice, as marketing using traditional methods can be expensive and impractical. Recipes that include beer are also popular among our viewers, and you can use everything from simple ads to full video and branded recipes to remind customers why they should choose you.

Spirits such as whiskey, gin, and tequila are also part of Gourmet Ads alcohol advertising expertise. Our customers are on the lookout for new cocktail ideas that they can use, and they are frequent purchasers of products such as Makers Mark and Jack Daniels whiskey, top shelf vodkas such as Grey Goose and Absolut, and tequilas such as Patron and Don Julio. Many of these spirits are also perfect for cooking, and customers love recipes that include their favorite spirits.

Liqueurs are the fastest growing segment of alcohol advertising. There are dozens of desert recipes that include some type of liqueur, and customers love popular brands like Bailey, Midori, Smirnoff, and others. Liqueurs are perfect for entertaining, making every home chef into a bartender, and customers are searching for cocktail ideas that will compliment their meals and parties.

Gourmet Ads allows Alcohol Advertising from wine, beer, spirits, or liqueurs brands

Reaching out to our unique audience with your alcohol advertising can be done in a number of ways. You can use our ad placement service to ensure that customers see your ad at the very moment they are considering which type of alcohol to buy. You can also reach out to new customers who may not have heard of your brand- an important part of building your brand identity if you are a small company hoping to expand. Like red wine and beef, alcohol advertising and food related sites are a perfect pairing.

Alcohol Advertising is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Need Wine Advertising Ideas ? Here’s 10 ideas for your next campaign.

Gourmet Ads works with wineries right around the world marketing their wine brand to grocery buyers online. So we thought we’d share 10 simple Wine Advertising Ideas on how wine companies can market themselves online.

Some of our Wine Advertising Ideas are obvious, others not so.

1. Branding Advertising
   Probably the most obvious and straight forward is brand marketing. This is where the message is simply the brand and is created to engage the user and provide brand awareness so your product stands out on the shelf. Some of the key messages when advertising wine brands include location of the winery, awards and varieties.

 

2. Online Wine Sales
   Most wineries these days have online ecommerce solutions on their websites, but few actually heavily advertise and promote them. Campaigns can be targeted on selling the latest vintages or even last years vintage. A key to success is to either provide free shipping or flat rate delivery.

 

3. New Vintages campaign
   Aimed at consumers that already buy your wine, a wine advertising campaign that introduced customers about your new vintage can be a way to kick off sales. Either centered on the entire range or just one wine, the campaign could mention awards or how long a variety could be cellared for.

 

4. Retailer & Branding campaign
   Telling your consumers where they can buy your wines is very important, it’s the reason why you’ve probably got a long list of them on your website. But have you thought about a co-promotion with the retailer to drive sales in store. Your advertising could drive people to a landing page which told people of the offer or allowed them to print a coupon to get the discount. Copuld be buy a dozen wines and get a magnum of your sparkling. What ever the offer is, both you and the retailer benefit which is why you could share the advertising costs with them allowing you reach a great number of consumers.

 

5. Export Market
   Say you’re an Australian winery and you export to four America states (such as California, New York, Nevada and Florida). Why not target your wine advertising campaign to only appear in the major cities in those states, i.e. Los Angeles, Santa Monica, San Diego and San Francisco for California State. In fact Gourmet Ads can actually go right down to the post or zip codes of towns. This type of location targeting is called geo-targeting and allows you to maximise your advertising to the right location.

 

6. Cellar Door Visit
   Driving consumers to your cellar door may sound unusual, but visitors to winery cellar doors spend money. Apart from buying wine and gifts for friends, many stay for lunch or afternoon tea in the winery restaurant. The strategy should be aimed at targeting the nearest major city towards the end when people are thinking about what to do on the weekend.

 

7. Wine Club subscriptions
   Every winery knows that a large percentage of wine sales can be driven from newsletters sent to your wine club database. So it’s important that wineries continually invest in building their wine club databases to achieve growth. Subscription campaigns can be targeted at wines sites as well as food sites.

 

8. Competitions
   Online competitions, if launched as part of an overall strategy can be very effective in raising brand awareness to a wine brand. The prize has to be for something significant like a years worth of wine or a weekend at the winery. It’s a great way to build brand and increase your database of potential consumers.

 

9. Wine Dinner Events
   Many wineries undertake Wine Dinner Events throughout the year, but how often is the dinner not fully booked and you end up giving seats away for free? Together with the restaurant or hotel which is running the event an online advertising campaign can be launched to drive ticket sales. This can be promoted to people that have an interest in food and wine in the local area.

 

10. Winemaker events
    Many wineries run events throughout the year each to connect with their consumers. A great example of this is the Australian winery Penfolds which runs re-corking clinics around Australia for owners of Penfolds Grange to have their wines inspected and re-corked. Why not run an online campaign to promote your winery event.

 

Feel free to Contact Us if you think we’ve missed any important Wine Advertising Ideas.

Wine Advertising Ideas is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Do your Wine Ads feature your Winemaker ?

As wine brands strive for market share and some for increased credibility with consumers, it amazes me why brands don’t run wine ads featuring their winemaker. Most wine brands on the other hand run simple advertising of glamorized bottle shots with quotes from some half famous wine reviewer that none has ever heard of. As such most wine advertising usually looks the same, i.e. clinical and unoriginal from a consumer’s point of view.

So why not create advertising using your winemaker which is educational and encourages your consumer to learn more about a brand. It just doesn’t just have to be in the advertising as such, it could be your winemaker talking about a particular vintage or the vineyard challenges etc. How much more engaging is this, compared to a simple PDF of cellar notes which most winery brands develop and stick on their hard to navigate website.

We’d recommend using video to include your winemaker in your advertising and web presence. In terms of creative strategy there are a few paths when it comes to video that can be taken. The first is to use teaser video of 15 seconds or 30 seconds either in Pre Roll Video paired with a companion ad or in 300×250 in unit video placements.

The second path would be the destination of where you drive consumers to. A carefully developed microsite where the winemaker is featured in a series of videos from how the wine was made, or videos from the day of harvest through to the difference between one year to the next is much more interesting and once engaged with the content would inspire and motivate me to go and buy the latest vintage.

Have your Agency create deeper Engaging Wine Ads

Wine advertising doesn’t have to be boring and the same as your competitors. Try something new and create deeper engagement with your consumers.

The Gourmet Ads audience of grocery buyers is an ideal target audience of consumers to reach, as they make the majority of household purchases including wine, as such you needs to be developing and running wine ads.

Winemaker in your Wine Ads is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Grocery Buyers are usually the consumers buying Wine for the Household

Gourmet Ads works with a variety of wine companies, but you’d be surprised to know that the majority of the campaigns being run are targeted to grocery buyers and not the wine connoisseur. Apart from working with major wine companies and smaller boutique wineries, Gourmet Ads runs a lot of wine campaigns for wine retailers and liquor chains.

There is no doubt that expensive high end wines (here at Gourmet Ads we call them collectors) skews to more of a male demographic however the majority of wine campaigns we run are for wines are under $20 and targeted to the female grocery buyer. Our clients prefer to target the audience which is going to make a wine purchase while doing the groceries. With this mind it’s important to influence the wine buying decision before they go to the grocery store. With Gourmet Ads our advertising positions are next to or close by recipes, allow you to reach the grocery buyer while they are doing their grocery list. Instead of having your target market put down wine on their shopping list, wouldn’t it be better for them to write your wine brand down? That way their looking for your brand instead of just a white or red wine.

Geo Targeting is recommend for Wine Advertising to Grocery Buyers

Some wine brands are national, others are available in select markets. Using our platform’s industry standard Geo Targeting capabilities, we can pinpoint your target market only displaying your ads if they live in your target market’s location.

So if you’re a wine retailer or winery, what kind if campaigns could you run with Gourmet Ads? Well a while ago we wrote a list of ideas – check our Wine Advertising Ideas.

So of you’re charged with lifting wine sales and increasing brand awareness, then Gourmet Ads can help you reach grocery buyers online and influence their buying decisions.

Grocery Buyers & Wine is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Wine Tourism is about traveling to wine regions in search of new experiences

People travel for a variety of reasons that usually involves seeking a specific experience such as relaxation, discovering history, experiencing a new culture or to enjoy different foods and wines. In fact, many people travel specifically to experience and learn about wine in its “native environment”. Some people discover wine tourism accidentally, as a part of their vacation to an area that specializes in wine and others travel specifically to learn about and enjoy wine. In either case, there is a viable market that wine and grape growers associations, travel agencies and even an entire wine region acting as a co-op can tap into with the right advertising campaign.

Typically, wine tourism consists of traveling to a particular wine region in search of a variety of experiences including dining with fine wines, visiting vineyards and wine cellars for tours and education and of course, wine tastings. Wine tourism tends to attract a higher quality of clientele that are not likely to be impacted by a down economy which makes them an excellent market to advertise to right now. Travel agencies, wine region co-ops and growers’ associations can all benefit from increased wine tourism advertising.

Online advertising is one of the best ways to attract new business for wine tourism, especially in ads that cater to this type of clientele on gourmet food sites. People who are interested in fine foods and wines are those most likely to engage in wine tourism and these are the people who read gourmet food articles. This type of online advertising has a high rate of success because of its ability to be highly targeted and because it is usually viewed for a longer period of time. Online advertising costs much less than advertising on TV or radio and the success of the ad campaign is much more measurable.

Nearly every wine region unites to form a co-op to promote their own wine region and the grape variety they are known for. This offers potential wine tourists with a unique experience on each wine tour they take. They might visit McLaren Vale, South Australia for a beautiful view of the ocean and a fine glass of Shiraz or travel to Napa Valley, CA for a premium Chardonnay or Merlot. Then there is always a visit to Oregon for a delightfully complex pinot noir or to the Loire Valley in France for the finest champagne in the world.

Wine tourism advertising is the perfect opportunity to reach this high quality target market

Wine tourism is on the rise and now is the perfect opportunity to tap into this high quality market with the right online advertising campaign. There are wine tourists just waiting for the right invitation to tempt their palate and other travelers who would become wine tourists if only they knew about the enriching experience that awaits them. Remember that these wine tourists could be local, domestic or international. Wine Tourism Advertising is the best way for travel agents and wine tour operators to reach such a highly targeted market than with online advertising?

Wine Tourism Advertising is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

We’re often asked by advertisers and advertising agencies to offer practical ideas on how they can use time and day targeting to maximise the effectiveness of an advertising campaign. Well today we discovered a great example using real data.

Corkscrew is a website that allows you to track wines and check the pricing of them on the web, mobile web, iPhone, email and SMS. In a recent blog from team at Corkscrew called Sober on Mondays, the team looked at the data of when their users were using the site and as indicated below and commented “Only 5% of wine consumption happens on a Monday, while the weekends account for 56%. As suspected, Saturday is the big drinking day, with 22% of drinks.”

So taking this example, how can you tailor your advertising campaign to only reach wine consumers when it matters. By planning media towards the end of the week and after lunch will definitely contribute to a more effective media buy.

Wine Sales on a Monday is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Are you running campaigns aimed at Increasing Email Lists ?

Food and wine companies that undertaking email marketing as part of their online marketing mix will attest that a key to success is a healthy database of subscribers. Which means that growing your email list is top priority as well as being a constant exercise. So how do you constantly acquire new customers to send emails to?

Acquisition Campaign
Taking a very direct marketing approach, running an acquisition campaign every other month with large reach to your target audience is one way that you can acquire new emails. Besure to only target sites that are your target audience, otherwise your wasting your marketing dollars. Gourmet Ads food vertical typically reaches females 27-55 who are the Main Grocery Buyer.

The key with an acquisition campaign is to ensure that you have new and exciting creative that encourages people to sign up, as soon as they’ve seen the creative. Your advertising creative needs to explain what you’re offering, how often you send emails and what the key message to why they should sign up. Finally make sure you give something to them when they signup; like a gift certificate or discount coupon.

Gain Email Lists by Competitions

Running a GREAT competition can give your email list a real boost. I say great because most online competitions are very average. A great competition is offering a prize like now other which has a high preserved value and is unique. Create one of these and you’ll not only get great entry rates, but you’ll get entrants forwarding it to friends and even media picking up the campaign. Ideally launched by a wide reaching media buy, once again aimed at your target audience will help boost your email list numbers.
Finally, the key to boosting your email list is not to simply increase your list for the sack of sending to more numbers. You need to boost numbers of relevant users in order to get the greatest effect. Which means that when you’re media buying make sure you buy on networks like Gourmet Ads which have a focus on food and wine. Depending on your targeting, you could apply any sorts of Geo Targeting or Behavioral Targeting.

If you’d like Gourmet Ads to prepare a proposal for increasing your email lists either by a direct marketing style campaign or competition, then Gourmet Ads can develop a media plan for your consideration.

Advertising to Increase Email Lists is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

To stand out its essential to be Advertising your iPhone Application

The iPhone application, iFood Assistant by Kraft Foods as certainly sparked food companies and advertising agencies all over the world to look at how they can develop similar applications for their brand. There is no doubt that Kraft’s first mover advantage with iFood has helped fuel millions of installations and millions in revenues for the food giant. On the wine side of things, there seems to be a wine application being released every week on the iPhone.

Technically speaking the iPhone developer platform allows companies to do most things they would want to pack into an iPhone application. However the challenge these days isn’t what to develop, the challenge is how do you attain the viral effect around your iPhone application when you don’t have first mover advantage?

The key to generating the desired viral effect is to advertise your iPhone application to your target audience. For example if your iPhone application is about recipes or even cocktail recipes, then Gourmet Ads can provide the perfect environment to reach possible consumers.

Advertise your Food iPhone Application to your target Market on Gourmet Ads

Reaching into the Gourmet Ads food and wind vertical networks you can quickly and cost effectively tell your target market about your application and start having consumers install the application. Once you’ve planted the seed, installations follow. Given the power of rich media, you could easily demonstrate the features of your iPhone application or even provide a short video commercial about it. The advertising could then drive consumers to a micro site which offers more information and a link to the iTunes store for installation on consumer’s iPhone.

Finally, as a value to booking the advertising campaign with Gourmet Ads we could provide via email the opportunity to give free installations of the iPhone application to our website owners and bloggers allowing them to blog about your iPhone application to their audience.

Increasing iPhone Application Installs is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

How are you Advertising your Winery Website ?

So you’ve spent time and budget on developing your winery website. Your winery site has all the bells and whistles from the latest ecommerce system through to inventory management and point of sales software integration. There is also a wide range of delivery methods, as well as all the wines which are for sale, including the latest vintage as well as the reserve vintage. Your winery site has it all. So what’s the next step?

For many wineries, one of the most important steps is often forgotten about when developing a winery website, is Advertising your Winery Website. The advertising plan is about how you plan to reach your target consumers and drive wine sales on the site.

Your media plan when advertising your winery website should include information on;

1. Target Market
2. Location of ideal customer
3. Advertising Message
4. Launch Promotion
5. Budget

Driving new customers to your site is what it’s about and having an online advertising campaign is the logical medium to start with, given that you are promoting your website. The aim should be to advertise where possible consumers are engaging online, which is why advertising in a vertical advertising network such as Gourmet Ads is ideal.

Gourmet Ads has the ability to run online advertising locally, nationally or internationally depending on the target you wish to reach. Apart from reaching wine consumers and wine connoisseurs when advertising your winery website, we can reach also reach food communities as well through our food vertical.

Advertising your Winery Website is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Advertising Cookbooks Online to the Right Audience Drives Cookbook Sales

Like most book publishers, cookbook publishers have seen a decline in sales over the past few years. As margins in book publishing have slipped, so have the budgets for marketing and publicity. To combat these reduced budgets, cookbook publishers have sought strategies to create hype when launching a cookbook. This is why we’ve recently begun to see publishers advertise new cookbooks online. Are you getting on Top Ten lists like the New York Times Top Ten list with your Advertising Cookbooks strategy ?

In our experience with advertising cookbooks, the campaign length is short (mostly 4-6 weeks long), high budget and the highly focused on getting results as quickly as possible. Which is why we target the cookbook to the most relevant audience.

The key to Advertising Cookbooks online is to quickly create hype around the cookbook release and sell as many copies as fast as possible.

So what’s the strategy to Advertising Cookbooks online?

As online retailers such as Amazon and Barnes and Noble begin to offer pre-release sales, a soft campaign should be launched on relevant and related sites. At this stage the advertising campaign should only serve just a few ad impressions per user per day. The key initially is to create general awareness and sales in the weeks to the lead up of the release.

Two or three days prior to the release of the cookbook, a more intense advertising / branding campaign should be commenced, possibly with different advertising creative. The ideal creative at this stage should be rich media with video interviews of the cookbook author or even just imagery of the recipes. Its about gaining attention and engagement with consumers.

Then the day before the cookbook is released, Roadblock Advertising should be undertaken, coupled with strategically placed Over the Page Advertising to get attention. This sort of intense advertising activity will generate a great deal of interest and sales, providing a quick return on investment for the publisher and hopefully a 2nd reprint of the cookbook. Remember it isn’t just about generating online sales, some consumers will still buy the book in a typical bookstore. The digital advertising is about getting the cookbook title and cover out there to an audience of consumers.

Sounds a lot of activity for advertising cookbooks ? Well not really. Compare this to taking outdoor, newspaper and magazine advertising and you’ll be surprised that cookbook advertising online is much more cost effective compared to other mediums. Remember the strategy hasn’t been to promote the cookbook to everyone. The advertising has been highly targeted at possible consumers and in this case, regular viewers of food websites and food blogs.

Online Advertising through a channel such as Gourmet Ads is ideal for any cookbook or cooking magazine release. So, if you’re a publishing executive and you’re currently charged with developing a publicity and media plan for a cookbook release, Request a Proposal from the team at Gourmet Ads for Advertising Cookbooks.

Advertising Cookbooks is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.