ComScore releases results to demonstrate that online ads drive CPG salesAccording to recent research, (see here) it has been proven that online advertising can improve sales on Consumer Packaged Goods (CPG) products, or rather online ads drive CPG...Continue Reading>>
Targeting your advertising to Supermarket Shoppers directlyIf you’re reading this blog, you already know that one of the most effective ways to market your product is by targeting advertising to supermarket shoppers directly...Continue Reading>>
Using Supermarket Transaction Data from Loyalty Card ProgramsAs loyalty card programs grew in popularity throughout the late 1990s, supermarkets began to realize that a by-product of loyalty programs was the collection of supermarket transaction...Continue Reading>>
ComScore releases results to demonstrate that online ads drive CPG salesAccording to recent research, (see here) it has been proven that online advertising can improve sales on Consumer Packaged Goods (CPG) products, or rather online ads drive CPG...Continue Reading>> 
Targeting your advertising to Supermarket Shoppers directlyIf you’re reading this blog, you already know that one of the most effective ways to market your product is by targeting advertising to supermarket shoppers directly...Continue Reading>> 
Using Supermarket Transaction Data from Loyalty Card ProgramsAs loyalty card programs grew in popularity throughout the late 1990s, supermarkets began to realize that a by-product of loyalty programs was the collection of supermarket transaction...Continue Reading>>