Food Advertising

Archive for the ‘Supermarket / Grocery’ Category

Advertising Promotions & Bonuses

Advertising Promotions and BonusesShoppers love Promotions and BonusesWhy do shoppers love promotions and bonuses so much? Maybe it’s the thought of getting something for free or just the simple thrill of receiving something they wouldn't usually own. Whatever the appeal one thing is certain; shoppers...Continue Reading>>

Research Online then Purchase Offline

Research Online Purchase OfflineMost Grocery Buyers Research Online then Purchase OfflineWhen did you last buy beef stock, noodles, milk or meat online? Last week? Last month? Never?Often you will find that consumers don’t really buy their groceries online but instead use the internet to research different...Continue Reading>>

Price Is Key with Private Label Brands

Price Is Key with Private LabelPrice is the Key Driver with Store brands and Private Label BrandsWhen it comes to store brands and private label brands, pricing is an extremely important factor in driving sales in order to compete with name brand grocery items.But why is this? Well, consumers are more likely to...Continue Reading>>