Food Advertising

Archive for the ‘Supermarket / Grocery’ Category

Advertising for March Madness

  March Madness tips off on Selection Sunday, March 13, and continues through the NCAA Championship Game on April 4. This season of fanatic sports frenzy presents a perfect opportunity to reach the grocery buyer as they follow their favorite teams online.While women are still the primary grocery buyers in their homes, a growing number of men buy groceries and are taking over as the lead household grocery shopper. Ranging from single fathers to men who just love the...Continue Reading>>

Advertising Promotions & Bonuses

Advertising Promotions and BonusesShoppers love Promotions and BonusesWhy do shoppers love promotions and bonuses so much? Maybe it’s the thought of getting something for free or just the simple thrill of receiving something they wouldn't usually own. Whatever the appeal one thing is certain; shoppers...Continue Reading>>

Research Online then Purchase Offline

Research Online Purchase OfflineMost Grocery Buyers Research Online then Purchase OfflineWhen did you last buy beef stock, noodles, milk or meat online? Last week? Last month? Never?Often you will find that consumers don’t really buy their groceries online but instead use the internet to research different...Continue Reading>>