Reaching Grocery Buyers via Recipe Websites Online

Over the past few years there has been a significant increase in the number of Recipe Websites and blogs online. Every single day, we see the number of Recipe Websites increasing. Our indicator is simply by the number of sites applying to become part of Gourmet Ads Network.

Instead of heading to the cupboard to fish out an ancient, dog eared recipe book, most people now consult recipe websites before they head to the grocery stores. This means that a lot of grocery sales are propelled by recipe sites and this means that these types of sites are great at influencing consumer food purchase choices.

Apart from our owned and operated websites, Gourmet Ads manages an extensive number of Recipe Websites, thus providing companies wanting to reach grocery buyers an essential places to advertise. Conversely if your brand uses recipes to sell a particular ingredient, this encourages consumers to shop for your specific product in order to create the recipe properly.

Advertise on Recipe Websites with Gourmet Ads

We provide customized and bespoke advertising media plans for brands wishing to reach the house hold grocery buyers online via our network of Recipe Websites. Our solutions range from national, high reach branding campaigns through to direct advertising campaigns using technologies such as retargeting.

One of the largest recipe portals on the web, RecipeBridge (owned by Gourmet Ads) includes recipes from all over the web, making it one of the best places to visit for consumers to pick up some recipes. Currently we’ve indexed over 4.4 Million Recipes and this is growing every day for both food brands and recipes sites. A unique offering on RecipeBridge is contextual targeting. This means if you were advertising steak, then we make your advertising only appear when people search for grilling, bbq, beef, steak etc.

Providing insight into publishing recipes online can be found in our Recipe Publishing Online White Paper.

For more information on Advertising on Recipe Websites, please download the Gourmet Ads Media Kit.

Recipe Websites is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Creating recipe competitions to promote products

In order to promote their products, companies often get into creating recipe competitions and “cook offs”. Instead of just using traditional forms of advertising such as radio, TV or print, brands are starting to use more recipe competitions to make their products more appealing to consumers.

Cook offs and recipe competitions can appeal to a wide audience. Not only are food enthusiast drawn in by this style of advertising, but so are home cooks, bakers, and many grocery buyers too. It’s a great way of getting the public to take an active role in doing something related to your brand, and also allows brands to try something new with their own products.

Getting Consumers Involved

If you want to reach out to food lovers all over the world, Gourmet Ads’ network of sites is ideal as it has a wide reach of food enthusiasts and home cooks who you can target. By promoting your recipe competitions on Gourmet Ads, you can reach out to these food lovers who like to experiment with their food. By pushing the involvement of your consumers, you can make them feel part of something bigger. Instead of just being able to create new recipes in their own kitchen, this is a chance for them to get a bit of recognition and a great way to create a buzz around your brand and product.

Helping Your Brand Get more Ideas

Using recipe competitions to promote your brand can not only benefit the consumer and make them feel a good connection with your product; it can also establish an element of trust for your brand as well. Your consumers in a way do a lot of the work for you! They will see it as an opportunity to show off their creative streak and get rewarded for it, whereas you can use their new recipe to your advantage. Newer products can branch from their new ideas which could turn into a new product in the future.

Types of Competition and Prizes

Recipe competitions generally have deadlines, but some are also only available to professionals, and some may even be ongoing (e.g. weekly recipe competitions). Gift cards, coupons, cash, kitchen equipment or a year’s supply of your product are popular prizes for such contests.

Depending on the timescale of your competition, you can adjust the size of the prize accordingly. If you are a small company that thinks running an ongoing monthly competition, a cash “Grand prize” and a smaller First Prize might seem like the sensible option. The prize needs to be appealing enough to get plenty of entries yet not so amazing that you find yourself out of pocket!

Brand awareness through recipe competitions

Overall, recipe competitions are there to celebrate originality and creativity, and to give great opportunities and prizes to those who deserve them. Not only are they great for the consumer, but recipe competitions and contests are also a fantastic way of boosting brand awareness and credibility too.

Recipe Competitions Build Brands is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Advertising Frozen Vegetables to Household Grocery Buyers

The frozen vegetable market is growing and the debate of whether frozen vegetables are better than fresh still continues to be a hot topic amongst food lovers everywhere. It is the growth of the frozen vegetables market that makes this such a good time to capitalize on advertising these particular products.

So the Fresh vs. Frozen debate continues, and so does the fact that so many people’s opinions are split on the matter. By advertising frozen vegetables, you can explain to the consumers the great nutritious value that frozen products have over fresh. Frozen vegetables have to go through a process to ensure that their nutrients stay locked in, they are frozen as quickly as possible so that they remain rich with all vitamins and nutrients. Fresh vegetables on the other hand are picked before they are at maximum ripeness (which makes sense if tropical fruit has a way to travel before it hits our supermarket shelves). However, due to them being picked before they are ripe, fresh produce in fact contains fewer nutrients than frozen. This is a great angle to use when advertising frozen vegetables to consumers. There are a lot of very health-conscious people out there, and it can be your job to steer them toward your product with promises of great nutritional value.

By advertising frozen vegetables, you can put emphasis on the amount of money your consumers would be saving. Buying fresh produce and preparing it for a meal can be time consuming and very expensive, however with frozen vegetables, they are already prepared for you and only take minutes to steam or boil (although steaming is better for keeping the nutrients in the veggies!). When you boil your frozen vegetables, a lot of the vitamins are drained away when the water is, so explaining to your consumers the best way for keeping your vegetables nutritious and delicious is to steam them.

Frozen vegetables are a great way to add health and nutrition to the daily diet

Bags of mixed frozen vegetables are a great way to show your consumers that you understand that they like variety and are a great way to show how convenient eating healthily can be. Ad campaigns about ‘getting your five a day’ are everywhere and although it may not convert all consumers all at once, at least the seed has been planted in their minds about changing the way they eat.

Emphasising not only the health benefits but also the economic benefits of buying frozen vegetables could well have consumers coming round to your way of thinking. If you think about how much fresh produce gets thrown away after it rotting at the back of a cupboard, consumers would much rather have the easy option of removing a bag of frozen vegetables from the freezer and placing them back after use, it’s quick, easy, and means that the vegetables can be used weeks after purchase!

By advertising recipes using frozen vegetables, you can also create an excitement amongst your consumers about a new way of cooking – they will love how easy it all seems. The major players in the frozen vegetables market include companies like Birds Eye, Ardo and Heinz. You can join these massive names and promote your products too and become a part of the growing trend in selling and advertising frozen vegetables.

Advertising Frozen Vegetables is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Organic Foods Advertising is experiencing unprecedented growth

The Organic Foods industry is one that over the past few years has begun to grow at an immense rate. With so much health advice available to consumers, people are now more aware of the types of food they are putting in the bodies. It is with the growing worry of obesity and ingesting harmful pesticide residues that so many people are now compelled to do something about their health and start to buy foods that are organically grown and are good for them.

It is therefore this increased awareness of the goodness of organic foods that advertisers can capitalize on. Generally speaking, customers are more inclined to look at organic foods as a much healthier alternative to the products that they currently buy. Since the release of the movie ‘Food, Inc’ back in 2008 there has been a great surge in people wanting to change the way they eat and buy products from places where the food is humanely produced and has the most nutritious value. It is since the release of this documentary film that people have obviously become much more aware of the way the food industry works. The film has been a massive contributing factor in influencing the change in people’s buying habits, now with many people opting for organic food brands in the knowledge that they are better for them.

It is this consumer awareness that advertisers can now use to draw in consumers to buy organic foods. Organic food advertisements are more likely than ever to get a consumer reaction due to the public being more educated on the subject of organic foods – now more than ever.

Gourmet Ads network will create  brand awareness for your organic foods range

It is now that is a great time to educate your consumers with regards to organic foods, advertising and the organic food websites available out there to help them. Due to the customers’ eye being more drawn towards the word ‘organic’ than ever before, means that they not only search for organic foods, but also beverages as well. And with a vast range of organic wines now available for purchase, it is no wonder that their popularity has grown, after all, who doesn’t enjoy a good quality tipple?

When it comes to advertising organic foods, it is important to mention targeted advertising to organic markets and grocery stores. If you want to advertise a specific organic food brand, it is these places that will get your product noticed. Back in 2009, Waitrose had the right idea about joining forces with Duchy Originals, an organic foods company in Britain. By combining the two companies, awareness of the organic foods industry in Britain was raised and made much more accessible for consumers.

This is a great time for advertisers to make the most of the organic foods industry and capitalize on the publicity that organic products receive. With the advertising comes a keen consumer interest in becoming healthier people and therefore much happier. And of course, Gourmet Ads network of sites can put these organic foods right in front of the targeted consumers.

Organic Foods Advertising is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Advertising Herbs and Spices to Household Cooks

The only way you are ever going to make the recipe that you want, with the flavors that are so important to it, is to add the herbs and spices that are needed. An essential part of every recipe, dishes would not be their best without these tiny ingredients. Herbs and spices are a major part of every grocery shopping list, and although they may seem insignificant to any novice chef, they really can be the difference between an average meal and an incredible meal. With so many people now branching out and enjoying different cuisine from countries all over the world, it is no wonder that the use of herbs and spices in cooking has become a lot more experimental for consumers too. The various herbs and spices that line the shelves of every grocery store now come in pre-made mixes or individual jars for you to mix yourself.

It is the consumers’ brand awareness of the herbs and spices out there that is one of the interesting food trends in today’s market. People that love cooking at home are a lot more aware of the spice mix brands available than we give them credit for. So many people take pride in their heritage and it is this pride that has spurred a lot of home cooks to create dishes using the recipes of their ancestors. From delicately flavored salts to flower essences, a number of specialized herbs and spices brands are emerging.

Not only are herbs and spices a major part of recreating a recipe that has been passed down the family from generation to generation, but they also in many cases are used for medicinal purposes. The nutrients found in certain herbs and spices can be a great way of getting consumers interested in your product. Everyone is becoming so health conscious nowadays that by telling potential customers about the benefits of herbs and spices, you can capitalize on your advertising and at the same time educate your consumers.

Advertising herbs and spices is an emerging niche area

Advertising herbs and spices is a practically untouched niche at the moment, with only 0.06% of the total advertising budget being spent on these small ingredients. Pepper and curry are advertised a lot more than every other herb and spice out there, and so now is the optimum time for advertising! By raising awareness of how beneficial herbs and spices are, your consumers will be keen to buy your product.

Gourmet Ads customers are often home gourmets and chefs, always looking for adding newer flavors and twists to the routine food. As a result, the Gourmet Ads network of sites is an ideal platform for advertising herbs and spices, exposing consumers to these brands and general raise product awareness. Having people aware of your product is just the first step, and advertising herbs and spices on Gourmet Ads will lead to the desire and need for these products, and put these products right in front of the targeted audience.

Advertising Herbs and Spices is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Advertise Gluten Free Foods to Celiacs and Healthy Concise Consumers

Gluten Free foods are seen everywhere nowadays! With so many people now adopting a diet that excludes gluten, it is important for advertisers to understand what it is. Gluten is basically a protein and can be found in a variety of foods and can give these foods a chewy texture. Every year, many people switch to a gluten-free diet for either personal reasons or by recommendations from a medical professional. It is currently estimated that 1 in 100 people suffer from celiac disease.

Celiac disease is brought on by a reaction to the gluten in foods; therefore it is important to advertise gluten free foods in order to show those suffering from the condition that they can still eat their favourite foods, without the worry of becoming ill from them.

Advertising campaigns for gluten free foods are a great idea if you want to launch a new dish or product and get people enthusiastic about buying your gluten free produce. These advertising campaigns are also great for raising consumer awareness of a product or a distributor that specialises in gluten free foods. There are a number of ways to advertise your products; gluten free foods can be advertised on banner ads on relevant websites, on displays, and even pre-rolls at the start of cooking shows online can be a great way of driving traffic to your listing page.

Gourmet Ads network of sites can create more product visibility for your gluten free foods

If you are unsure of where to start, Gourmet Ads can help. By advertising your gluten free foods on Gourmet Ads, you can increase your product visibility and also reach more people. Surfers from all over the world can access Gourmet Ads from their own locations, so by advertising on Gourmet Ads and its associated sites, you will not only help increase traffic to your site, you will be reaching a larger international audience too!

To further enhance advertising campaigns, Gourmet Ads can integrate gluten free foods into recipes through their network of sites and make sure that your product gets noticed this way too. Raising awareness by using your product in a recipe is a fantastic method of getting people enthusiastic about gluten free foods that they didn’t know existed.

By being creative, you can reassure those that are allergic to gluten that it doesn’t have to affect their eating habits. Those suffering from celiac disease will be especially pleased to see your gluten free foods being advertised and are bound to want to know more once you show them what they can accomplish with gluten free ingredients, or what they can eat now the “gluten free” version has been produced.

For many people, your gluten free foods may well be (literally) a life saver and by advertising these types of products with Gourmet Ads, you are not only providing consumers with more options for purchase, you are also reaching audiences that you might not have reached before.

Advertising Gluten Free Foods is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

There’s no doubt that Recipe Advertising Increases Product Sales

Using recipe advertising to increase sales and attract new customers to your products is an idea that simply makes sense. As customers shop for new ideas for feeding their families, providing recipes that include your product can turn an occasional buyer into a loyal customer. There are a number of different ways to include recipe advertising ideas in your next marketing campaign.

A few recipe advertising ideas from Gourmet Ads to help you get started:

1. Advertising Recipes on your Brand’s Website – One of the easiest way to include recipe advertising ideas in your current marketing plan is to offer recipes on your own site. You can feature recipes on the front page, include a section for recipes, or even offer consumers the opportunity to submit their own recipes using your products.  Many companies also include recipe ideas in the email newsletters that they send to customers who sign up on the website.
2. Recipe advertising ideas go perfectly with online advertising. You can link to recipes within your digital ads, or simply feature an ad in your online ads. You can also include a recipe within a site that offers a database of recipes, including a number of sites that Gourmet Ads purchases media from.
3. Creative video advertising featuring your recipes- If you have created a video that tells customers about how they can use your product, you can place these ads on Gourmet Ads network sites to draw in viewers. Gourmet Ads specializes in placing full-featured video advertising, and can help you find the perfect spot for your video advertising.
4. Advertising a downloadable recipe booklet- Recipe booklets containing brand-specific recipes have been popular for many years. The internet allows you to advertise your recipe booklet and let customers instantly download and view or print recipes from your site. You can offer downloadable recipe booklets as an incentive for signing up for email newsletters, or simply advertise your booklets as a way to bring customers to your site.
5. Advertising a recipe app for iPhone or Android- Customers are increasingly turning to smart phones to find recipe ideas even while they are in the grocery store.  If you have a recipe app that works with a smart phone, advertising it online let your potential customers know what you have to offer.
6. Develop video recipes featuring your products- Online “cooking shows” are one of the hottest trends in digital recipe advertising. Creating a recipe that can be demonstrated in an online video is a surefire way to bring in customers.  In fact, many video advertisements that feature recipe ideas are sent to friends and linked to by blog posters, creating a “viral” advertisement that can bring in even more viewers.
7. Partner with celebrity chefs to advertise your recipes- Many Gourmet Ads readers love to follow celebrity chefs, and advertising that gives shoppers a chance to try out a recipe from their favorite chef using your product is sure to catch the eye of our audience. You can combine different types of recipe advertising ideas with your celebrity chef offerings, including video recipes, a recipe app, and downloadable recipe booklets.

Finally, Gourmet Ads runs the recipe search engine, www.recipebridge.com and we can execute various recipe advertising programs for clients to really drive people to your brand site.

If you’d like to learn more about Recipe Advertising by Gourmet Ads, contact us.

Recipe Advertising Ideas is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

We’re Exploring new RecipeBridge Opportunities

It’s now been a few weeks since Gourmet Ads acquired the Recipe Search Engine, see ‘Gourmet Ads Acquires RecipeBridge‘, and now the RecipeBridge opportunities are expanding. Since the acquisition, our development and design teams have been making a number of robust changes to the site, with dozens more to follow over the coming weeks. We’ve got a new logo (see above) and a brand new interface coming very soon.

So now the development schedule is locked in and underway, we’re interested in exploring opportunities with both food and wine brands around the world. Apart from just simply adding your brands and recipes to RecipeBridge (Submit your Recipe Website) for our audience to discover, we are keen to start having discussions about partnerships.

Ideas about partnerships might include;

• Content & Integration type Partnerships
• Co-branded Microsites & Landing Pages
• Dedicated Pages for Food Brands
• Grocery Coupons and Widgets
• Dynamic Advertising Solutions
• Powering Mobile Applications and Web Apps
• Integrated Widgets

Finally, apart from the website, we are redeveloping the RecipeBridge Recipes API (Webservice) which we can use to power most of the offsite use of our recipe search data. So if you’re building a web application or mobile app, this is the easiest way to integrate our search results.

Contact Us for more RecipeBridge opportunities

So let’s start a conversation, Contact Us with your ideas and we’ll setup a time to chat and explore Recipebridge opportunities with you and your brand.

RecipeBridge Opportunities is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Undertake Contextual Advertising Campaigns with Gourmet Ads

Contextual advertising is one of the “buzz words” in internet marketing. With major search providers and contextual advertising networks offering contextual advertising, many people have begun wondering how they can use this method to their benefit. You may be surprised to find out that Gourmet Ads has been using contextual advertising for a long time – our contextual ads appear on the pages of websites that are members of our advertising network. The question is how deep do you need to go with your contextual advertising. Understanding the content of our pages and the personality of our readers allows us to place your advertising in front of customers who are the most likely to act upon it.

Businesses know that to get the most from online marketing, they need to not only get their ad in front of viewers, they have to get their ad in front of the right viewers. Contextual advertising with Gourmet Ads provides a number of ways to do just that. Advertising on the Gourmet Ads vertical network means that you know that the sites your ads appear on will be related to food, will have customers who enjoy reading about food and entertaining, and you will have the ability to create truly targeted marketing.

Contextual advertising provides many of the things that advertisers are looking for in terms of finding the right place to display their ads. Prices are based on how many ad impressions you get, and contextual advertising ensures that each one is a high quality impression. Even customers who do not click through will take notice of your ad, building your brand name and reputation up. Contextual advertising with Gourmet Ads isn’t limited to just banner ads. You can use video content, interactive ads, or alternative forms of advertising on most of our sites, and we will find the sites that work best with what you have to sell.

Contextual Advertising with Gourmet Ads can also be Geo Targeted

Contextual advertising with Gourmet Ads offers you a way to reach customers who were not already looking for your company by interpreting what they are looking at to determine who will be most interested in your product. While Gourmet Ads offers contextual advertising in terms of the subject matter that is posted, we also offer you the ability to show your ads to customers in a specific geographic location, making your advertising even more targeted. This is ideal for advertisers who serve a limited geographic area and customers such as grocery stores, kitchen goods retailers, restaurants, gourmet foods retailers, and anyone else with a specific geographic location.  Displaying your ad to customers in a specific geographic region ensures that each ad impression you get.

Gourmet Ads offers two forms of Contextual Advertising ;

1. We place your advertising next to recipe and food content ( we only work with food and recipe style sites ) thus providing high relevancy
2. We place your advertising on search results pages on www.recipebridge.com and other similar styled sites. So when people are searching for say “broad beans” readers might see an advertisement for frozen peas or simialr.

Gourmet Ads offers other types of contextual advertising as well. For example, Gourmet Ads’ retargeting program will display your ad to customers who have previously visited your site to help build brand awareness and keep your product in front of the right customer. Contextual advertising on the Gourmet Ads vertical network means placing your ad in the hands of customers who want to buy what you are selling. Let us help you place your advertising message in the right environment by taking advantage of contextual advertising and placing your ad on our network of sites.

Contextual Advertising is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Advertising Eggs to elevate the Staple Humble Egg

Have you ever heard the ad campaign about the “Incredible, Edible Egg”? This campaign advertising eggs have regained popularity as a healthy source of protein and a food that can be enjoyed on its own or as part of an endless number of recipes. As consumers start enjoying this humble staple again, now is the perfect time for egg boards and egg producers to educate customers on the versatility and health benefits of eggs. As part of your complete marketing strategy, Gourmet Ads can place your ads so that they reach out to customers who do the cooking and grocery shopping in their homes.

While eggs in general have been making significant strides in the hearts and refrigerators of consumers, there is a rapidly growing interest in organic and free range eggs. One of Gourmet Ads customers has seen a high level of interest in a video they created which shows customers the very farm their eggs come from and gives them a chance to view how an organic farm can help them enjoy eggs that are produced in the healthiest way. The advertising eggs video has attracted attention from shoppers who want to find out what “organic” and “free range” actually mean to them, and has become one of the most successful video advertisements that Gourmet Ads has placed. If your company produces a similar type of organic, cage-free, or free-range egg, Gourmet Ads can help you bring attention to your eggs.

Whether you are a producer of organic or standard production eggs, customers are again looking for ways to enjoy eating eggs, and you can develop a marketing campaign that will remind shoppers why eggs are the ultimate comfort food. The Gourmet Ads network of sites reaches everyone from gourmet cooks to home chefs, although the majority of our audience is made up of women who are the main grocery shoppers in their homes. Advertising to these customers about the health benefits of eggs is a great way to catch their eye, and Gourmet Ads can help you place advertisements that will appeal to these shoppers.

Farmers when Advertising Eggs can communicate the health benefits of Free Range Eggs

Another great way to bring customers to your site and remind shoppers to pick up eggs on their next trip is to let Gourmet Ads help you place recipe ideas featuring eggs on our network of sites. Gourmet Ads customers are always on the lookout for healthy, quick, delicious ways to feed their families, and many egg recipes fit this description to a tee. Gourmet Ads can help you place advertisements on our network of sites that feature eggs. If you are an egg marketing board that has come up with a clever idea to help promote cooking with eggs, Gourmet Ads can show you how placing your ad campaign online can reach a much larger segment of the grocery buying population than even television and print advertisements.

When you are ready to introduce new shoppers to the many health benefits of eggs, let Gourmet Ads help you manage your online campaign for advertising eggs and reach the customers who are looking for you.

Advertising Eggs is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.