Top Food/Beverage Super Bowl Spots by Benjamin ChristieThe Super Bowl is as much about food as football. Super Bowl Sunday is the single biggest food consumption day after Thanksgiving. And along with cars, food, beer and beverage commercials are a ubiquitous part of the game.“It’s one thing to be entertaining, but being both entertaining and getting your brand across in a way that’s memorable is the real trick to food marketing,” says Benjamin Christie, founder and...Continue Reading>>
While doing research today I loaded up the latest LUMAscapes from Luma Partners in New York (embedded below). For those that don’t know, LUMAscapes are considered by those in the industry as the essential go to resource for mapping and segmenting out the digital advertising industry. Apart from Display, they have also done Lumascapes for Search, Video, Mobile, Social, Commerce and Gaming industries. Handy for VCs and Private Equity Firms, it also highlights which companies...Continue Reading>>
Advertising campaigns to increase sales for Valentine’s DayValentine's Day – a day where couples can lavish each other with affection and gifts and show each other how the truly feel. Now, many people will believe...Continue Reading>>
Advertising campaigns to increase sales for Valentine’s DayValentine's Day – a day where couples can lavish each other with affection and gifts and show each other how the truly feel. Now, many people will believe...Continue Reading>>