Food Advertising

Archive for the ‘Food Advertising’ Category

Advertising for March Madness

  March Madness tips off on Selection Sunday, March 13, and continues through the NCAA Championship Game on April 4. This season of fanatic sports frenzy presents a perfect opportunity to reach the grocery buyer as they follow their favorite teams online.While women are still the primary grocery buyers in their homes, a growing number of men buy groceries and are taking over as the lead household grocery shopper. Ranging from single fathers to men who just love the...Continue Reading>>

Advertising for Australia Day

Australia Day is more than just a public holiday. Whether you’re in the city, on the coast or in a regional area, there are lots ways to celebrate everything that’s great about being Australian. A successful Australia Day advertising campaign is all about effective targeting. Whether you're promoting a big Aussie beer brand, or...Continue Reading>>

Viewable Impressions

Display ads generate impressionsApparently 31% of online ads go unseen – and this is a worrying statistic for advertisers that feel like they are spending a lot of money on advertising campaigns. Most display ads are defined by the impressions that they generate, and the more impressions that they can create, the more successful an ad is considered to be.An impression can be when it is displayed, or when a visitor clicks on it, however, convincing advertisers that ad impressions...Continue Reading>>