Food Advertising

Archive for the ‘Food Advertising’ Category

Advertising for March Madness

march-madness-advertisingMarch Madness tips off on Selection Sunday, March 13, and continues through the NCAA Championship Game on April 4. This season of fanatic sports frenzy presents a perfect opportunity to reach the grocery buyer as they follow their favorite teams online.While women are still the primary...Continue Reading>>

Advertising for Australia Day

pavlovaAustralia Day is more than just a public holiday. Whether you’re in the city, on the coast or in a regional area, there are lots ways to celebrate everything that’s great about being Australian. A successful Australia Day advertising campaign is all about effective targeting. Whether you're promoting a big Aussie beer...Continue Reading>>

Viewable Impressions

viewabilityDisplay ads generate impressionsApparently 31% of online ads go unseen – and this is a worrying statistic for advertisers that feel like they are spending a lot of money on advertising campaigns. Most display ads are defined by the impressions that they generate, and the more impressions that they can create,...Continue Reading>>