Food Advertising

Archive for the ‘Food Advertising’ Category

Advertising for Australia Day

Australia Day is more than just a public holiday. Whether you’re in the city, on the coast or in a regional area, there are lots ways to celebrate everything that’s great about being Australian. A successful Australia Day advertising campaign is all about effective targeting. Whether you're promoting a big Aussie beer brand, or...Continue Reading>>

Viewable Impressions

Display ads generate impressionsApparently 31% of online ads go unseen – and this is a worrying statistic for advertisers that feel like they are spending a lot of money on advertising campaigns. Most display ads are defined by the impressions that they generate, and the more impressions that they can create, the more successful an ad is considered to be.An impression can be when it is displayed, or when a visitor clicks on it, however, convincing advertisers that ad impressions...Continue Reading>>

Maximizing Holiday Ad Campaigns

 Christmas AdvertisingFor American advertisers, the Holiday Season kicks off in just a few days with Thanksgiving on November 27th, but it’s not too late to book your advertising space if you haven’t already.There is no doubt that year after year, the holiday season is the busiest time for online retailers...Continue Reading>>