Coupons Benefit Retailers
August 31, 2010 by Benjamin Christie · Leave a Comment
Most people think that discount coupons only benefit consumers, but actually grocery coupons benefit retailers and here’s why. There’s no doubt about it – our world has changed and the current economic climate seems to be in a downward spiral. With all the massive lay-offs, decrease in income and reduced buying trends, businesses are suffering while individuals are looking for creative ways to save money. So, if you’re a retailer or grocery chain owner or manager, you have probably felt the decrease in buying patters and desperately want to improve your bottom line.
Well, the good news is that now you can by catering to these coupon-clipping enthusiasts and making coupons a valued part of your advertising strategy, you can help your customers save money by encouraging them to buy and use coupons.
Your first step is to understand why people use coupons. Many individuals who use coupons are middle class individuals that are concerned about their family’s financial future. They aren’t necessarily in any kind of financial distress, they’re just smart and savvy shoppers. They use those coupons published online to capture the thrill of savvy shopping and enjoy the thrill of those one-of-a-kind deals be in groceries. For instance, over 35 million people have visited coupon sites this past year to search for coupons.
Next, coupons get people to the store and once you have them within your reach, you can use other advertising techniques to get them to buy more. Plus, the really strange thing is that most individuals don’t mind a bit because the item was “such a good deal” or simply something that was “too good to pass up.” For instance, let’s say Mary comes to your grocery store to purchase a gallon of milk with her store coupon and expects to pay $1.99. Well, once she gets to the store, she realizes that cereal is on sale and so is bread for individuals that purchase 2 gallons of milk. She then purchases five more sale items when she simply came into the store for one gallon of milk. Might sound strange but this is happening all around the globe. Savvy retailers are using coupons and other advertising strategies to squeeze more money out of their shoppers.
Offering coupons benefits retailers because they can cater to the savvy customer, they can increase their bottom line with upsells and other offers. In essence, it gets the customer into the door so that they can use other advertising strategies on them. After all, everyone loves being able to spend less for more, and they don’t feel they was scammed into buying something totally useless. After all, they got a good deal – and what could be better than that?
If you’re interested in launching coupon driven campaign to an audience of grocery buyers, then Download our Media Kit or Request a Proposal from our team.
Background Skins
August 3, 2010 by Benjamin Christie · Leave a Comment
Apart from regular display campaigns, the team at Gourmet Ads are looking at ways we can provide advertisers and advertising agencies high visibility placements. As such we’ve developed Background Skins Advertising to our suite of Beyond the Banner creative options.
Because we actually serve the background skin like a typical 3rd Party Tag via our ad server, we can synchronize the background skin with regular display units for maximum impact and engagement. Add to this we can measure click throughs, impressions and provide targeting options just like any campaign such as time / day part and frequency capping. Background Skins play a significant role for Gourmet Ads Roadblock Advertising Packages.
Apart from simple static backgrounds, we can develop Background Skins which feature Flash elements including video. Great for running promotions like Movie Trailers, TV Shows (cooking shows) or new product launches. The ideas for campaigns are endless.
From a technical perspective, no matter the screen size of the user, our system will display the most ideal sized background for that screen size. It will also determine if the user has Adobe Flash installed or not and as such delivering the best Background Skin creative. Background skins are typically 1280 wide and they are delivered either via a 1×1 pixel or embedded into an existing advertising tag.
Finally we’ve all seen the impact that branded background skins have had on social sites like Twitter, so if you’re interested in learning more about how you can incorporate a Background Skin in to your next campaign, please Contact our Team or Download our Media Kit.
New Zealand Recipes Sites Wanted
August 2, 2010 by Benjamin Christie · Leave a Comment
Gourmet Ads is currently seeking New Zealand based Recipe Sites and Food Bloggers to join our NZ network.
So what are we looking for? We’re looking for food based sites that produce your own recipe and food content on a regular basis and have a great base of traffic, but most importantly you’ll be based in New Zealand. This is important as some advertisers only want to advertise on .co.nz sites. However if you have an international site with good levels of New Zealand traffic, please apply also.
Our Auckland based sales team works with food brands, supermarkets, wine companies as well as various other lifestyle, automotive and travel sites. Gourmet Ads will totally manage your advertising inventory and provide monthly revenue which allows you to concentrate on what you do best; Producing Great Food Content!
You may have your own internal sales teams or be part of another ad network. That’s fine with us, because we offer a non-exclusive relationship which means you can use the Gourmet Ads network as back fill. We ask that if you do work with another ad network that you offer all networks an equal allocation.
Learn more about the benefits of becoming a Publisher with Gourmet Ads.
So no matter if you’re based in Auckland, Wellington, Christchurch or Rotorua we’re looking for great NZ Publishers.
Back to School Advertising
July 12, 2010 by Benjamin Christie · Leave a Comment
For most bricks and mortar retailers as well as online retailers, the Back to School season is the second largest selling season after the winter holidays. As such retailers are incredibly competitive at this time of year and are vying for sales. So how can your brand stand out from the crowd, influence parents and generate sales? Here are some ideas on how to make your back to school advertising campaign a success.
Saving Parents Money
During Back to School, parents are typically sensitive about price, especially if they have multiply kids to buy for. So advertising that focuses on saving money is key, and as such many retailer offer Free Shipping, Coupons, Mail in Rebates and straight instore discounting. If you offer a compelling discounting offer, parents will most likely buy everything at your store, as a way to get it all over and done with !
Attention Grabbing Creative and Messaging
With so many retailers investing in back to school advertising campaigns, your creative has to grab the attention of parents. Remembering parents will be bombarded, so clear and concise messaging is key. As an example, in previous years some retailers have done campaigns around “penny products” where a range of products were just a 1 cent. If that doesn’t grab your attention, then not sure what will.
Media Planning and Buying
When developing your media plan you need to look at two key audiences. The first being parents, the second being the grocery buyer. There’s no point developing great creative if you don’t buy media targeted to either or both of those audiences. The Gourmet Ads network specializes in reach both of these audiences.
So what type of brands should be undertaking Back to School advertising campaigns?
- School supplies (typically office supplies)
- Food Products aimed at Kids (for lunch boxes)
- Beverage Companies (also for lunch boxes)
- Supermarkets & Grocery Companies (various)
- Electronics Stores (Laptops, calculators, etc)
It goes without saying that your digital Back to School advertising creative should be consistent with all your TV campaigns, in-store displays and unique price promotions.
If you’re tasked with developing a back to school advertising campaign, then Download our Media Kit or Request a Proposal from our team.
For most bricks and mortar retailers as well as online retailers, the Back to School season is the second largest selling season after the winter holidays. As such retailers are incredibly competitive at this time of year and are vying for sales. So how can your brand stand out from the crowd, influence parents and generate sales? Here are some ideas on how to make your back to school advertising campaign a success.
Saving Parents Money
During Back to School, parents are typically sensitive about price, especially if they have multiply kids to buy for. So advertising that focuses on saving money is key, and as such many retailer offer Free Shipping, Coupons, Mail in Rebates and straight instore discounting. If you offer a compelling discounting offer, parents will most likely buy everything at your store, as a way to get it all over and done with !
Attention Grabbing Creative and Messaging
With so many retailers investing in back to school advertising campaigns, your creative has to grab the attention of parents. Remembering parents will be bombarded, so clear and concise messaging is key. As an example, in previous years some retailers have done campaigns around “penny products” where a range of products were just a 1 cent. If that doesn’t grab your attention, then not sure what will.
Media Planning and Buying
When developing your media plan you need to look at two key audiences. The first being parents, the second being the grocery buyer. There’s no point developing great creative if you don’t buy media targeted to either or both of those audiences. The Gourmet Ads network specializes in reach both of these audiences.
So what type of brands should be undertaking Back to School advertising campaigns?
- School supplies (typically office supplies)
- Food Products aimed at Kids (for lunch boxes)
- Beverage Companies (also for lunch boxes)
- Supermarkets & Grocery Companies (various)
- Electronics Stores (Laptops, calculators, etc)
It goes without saying that your digital Back to School advertising creative should be consistent with all your TV campaigns, in-store displays and unique price promotions.
If you’re tasked with developing a back to school advertising campaign, then Download our Media Kit or Request a Proposal from our team.
Recipes Recipes Recipes
July 2, 2010 by Benjamin Christie · Leave a Comment
For brands looking to influence grocery buyers online, there are two real options.
The first is the spray and pray method, derived from a military term for not aiming, but firing in the general direction. The best illustration of this is where brands book say the home page of a portal for a day. Apart from reaching just the household grocery buyer, you reach the father, son, daughter, grand father, social gamer, automotive enthusiast and technophile. Not really the best form of efficiently if you’re trying to reach the grocery buyer.
The second method is to work with a media company, such as Gourmet Ads who not only understands how to reach the grocery buyer online, but specializes in reaching the grocery buyer online. When you start targeting a niche like the grocery buyer, sure the reach isn’t anywhere near as huge, but the upside is the spend is less and the media is much more efficient than reaching everyone on the internet.
Why do we know how to reach the grocery buyer online? Easy. Over the past few years we’ve developed a vast community of recipe sites, and we’ve worked hard to ensure that our ads run close or nearby recipes online. This is where meal decisions are made and grocery shopping lists are developed.
Because reaching grocery buyers online is all we do their isn’t any deviation from the focus. Sure we have a strong female demographic, but we don’t have lifestyle sites, beauty sites or gossip, we only do food and more specially recipes online. This is great if you’re marketing food products with the aim of increasing sales.
So if you’re responsible for booking campaigns aimed at reaching the grocery buyer online, then Download our Media Kit or Request a Proposal from our team.
4th of July Advertising
July 1, 2010 by Benjamin Christie · Leave a Comment
The 4th of July Holiday or Independence Day is another day of the year where you can benefit from developing a targeted advertising campaign to drive sales. In the lead up to 4th of July festivities, Americans are planning parties, catering BBQs, having an extended weekend at the lake and post-game tailgates. Consumers want everything from meat, to new clothes, to wine.
Ideally your 4th of July Advertising should commence at least a week before the 4th of July as consumers begin to hunt for bargains for food, drinks, wine, beer, party products and more. So it’s essential to kick off the campaign early for best results.
So apart from grocery stores what other businesses can benefit from running 4th of July Advertising? Basically any sort of retailers involved with planning your 4th of July event. So think BBQ retailers, party hire, online meat and seafood retailers, home delivery services to name just a few.
Additionally, don’t forget restaurants for those who don’t want to entertain at home, but enjoy the holiday being spoilt. Restaurants should concentrate on advertising their 4th of July specials or fixed priced menus as a way of enticing bookings.
Like most online ads, your 4th of July Advertising creative should have a strong call to action, gain the user’s attention and articulate your offering. In keeping with the theme of the 4th of July your advertising could include imagery of Uncle Sam, and/or the star spangle banner along with the red, white and blue.
By running your 4th of July campaign with Gourmet Ads not only are you reaching the main household grocery buyer, but your reaching consumers planning an event as they look for recipes, cocktail ideas and more. So if you’re interesting in running an 4th of July Advertising Campaign to drive sales, then Request a Proposal from the Gourmet Ads team or Download our Media Kit.
Introducing Tastydays
June 1, 2010 by Benjamin Christie · Leave a Comment
For the few years, Gourmet Ads has worked with literally hundreds of premium food and recipe sites around the world. We’ve helped advertisers and companies reach our unique audience of grocery buyers online, however for the most part we’ve technically been restricted to running regular IAB sized creative. This is because we don’t own the sites and integration can be difficult to manage, however this is set to change.
Today we’re announcing our new site, www.tastydays.com. Tastydays is fully owned and operated site by Gourmet Ads and features great food content.
From an advertiser’s perspective we’ve listened. Tastydays can run not only standard IAB sized ads (728×90 and 300×250) but we have 10 “beyond the banner” media opportunities available on the site. These range from pre roll, background skin, interstitials, brand pages and many more.
On the content side and for the launch we’ve made available nearly 12,000 professionally shot recipe videos, all with the ability to run pre roll capabilities. Over the next couple of months we’ll be further developing the content on the site to make it one of the great online food websites and flagship of the Gourmet Ads network.
For brand marketers and media buyers there’s lots of media opportunities available, check out this PowerPoint for more info…..
Just some of the Media Opportunities available include;
- Pre Roll Videos with companion ads
- Background Skin ( Static or Flash )
- Brand & Product Pages
- 100% Width Push Downs
- Interstitials – both Welcome and Gateway Pages
- Video Pages – your content
- Regular Display – 300×250 & 728×90
- Rich Media & Expanding Creative
- Sponsorship / Long term fixed placements
Grilling Advertising
May 4, 2010 by Benjamin Christie · Leave a Comment
In North America and Canada this year’s grilling season is fast approaching. In other words it’s time for retailers to step up advertising to capture some of the demand in the market place. The kickoff date for your grilling advertising should commence before or around memorial day, so now is the time to develop your grilling advertising strategy, advertising creative and reserve your media placements.
So what companies have the greatest to benefit by running grilling advertising?
- Supermarket / Grocery Stores
- Specialty BBQ stores
- BBQ manufactures
- Online steak and seafood retailers
- Butchers and butcher warehouses
- BBQ sauce companies
- Cedar Plank / Pecan plank companies
- Wood smoking companies
- BBQ Equipment Manufacturers
- Party products like Disposable Plates, Cups and Cutlery
From our experience so many companies have their own secret BBQ ingredient. No matter if it’s a secret marinate, a unique smoking chip or even the BBQ itself, the wider consumer market won’t know about it if you don’t advertise.
When running a campaign with Gourmet Ads, your advertising will run on recipe and food sites where the main household grocery buyers is researching recipes and making meal decisions. This means you’re reaching the person in the household who puts products in the shopping trolley.
If you’d like more information about Gourmet Ads and how we can help advertise your grilling or BBQ products this summer grilling season, then contact us for more information or download our media kit.
Cinco de Mayo Advertising
May 1, 2010 by Benjamin Christie · Leave a Comment
Cinco de Mayo is a Mexican holiday celebrated on the 5th of May each year, and Cinco de Mayo is Spanish for “fifth of May”. The holiday celebrates the victory of the Mexican militia over the French army at the Battle of Puebla in 1862.
Within Mexico itself Cinco de Mayo is only celebrated regionally, however in the United States, Cinco de Mayo is heavily promoted by grocery companies, bars and restaurants where the it has become a celebration of Mexican culture. In American border states such California and Arizona, Cinco de Mayo is significant holiday, with most grocery stores, bars and restaurants offering special deals to entice and generate sales.
For green grocers and grocery chains, Cinco de Mayo sees increased sales of food items especially beef, limes, tomatoes, cilantro and avocados the cornerstone of Mexican Cuisine. For Liquor stores, tequila and Mexican beers such as Corona and on the shopping list.
If you’re interested in running a Cinco de Mayo Advertising campaign, then Contact Us for more information or download the Gourmet Ads Media Kit.
Mother’s Day Advertising
April 9, 2010 by Benjamin Christie · Leave a Comment
In the United States, Mothers Day is the second Sunday in May and is a day where mom is pampered by the family. Everyone loves giving gifts to their mom, however some need a gentle reminder which is where running a Mother’s Day Advertising campaign can drive sales before the big day.
According to the National Retail Federation, consumer spend over $15 billion on Mother’s Day each year with an average spend of around $140 on their mother’s day gift. Most consumers will buy a single gift opposed to buying a few gifts.
Your Mother’s Day Advertising, shouldn’t just remind consumers that Mother’s Day is on Sunday, but rather provide real gift solutions, pricing and how it can be purchased in store or ordered online. You could even offer a coupon based campaign to drive sales through to Mother’s Day. Whatever the messaging you decide to go with, it really needs to make an emotional connection with the consumer, encouraging them to purchase a gift of value for their mom.
So what companies can benefit from running a Mother’s Day Advertising Campaign?
- Major Retailers
- Jewelry stores
- Florists
- Gift Card Companies
- Online Retailers
- Spa / Beauty Stores
- Gift Baskets / Hampers
- Gift Vouchers / Gift Certificate Companies
If you’re looking at running a Mother’s Day Advertising Campaign to reaching potential consumers then Gourmet Ads reaches specific demographic of females aged 25-55. Our audience is made of a high proportion of household decision makers, who in turn purchase gifts for others.
For more information on Gourmet Ads for your Mother’s Day Advertising Campaign, Download our Media Kit or Request a Proposal from our team.
