First Party Data reveals valuable insight into consumer behaviorReaching target consumers, monitoring the types and numbers of people that visit a site, and which surfing habits an internet user has, is all transferred into various types of data which can be very valuable when...Continue Reading>>
While doing research today I loaded up the latest LUMAscapes from Luma Partners in New York (embedded below). For those that don’t know, LUMAscapes are considered by those in the industry as the essential go to resource for mapping and segmenting out the digital advertising industry. Apart from Display, they have also done Lumascapes for Search, Video, Mobile, Social, Commerce and Gaming industries. Handy for VCs and Private Equity Firms, it also highlights which companies...Continue Reading>>
Advertising campaigns to increase sales for Valentine’s DayValentine's Day – a day where couples can lavish each other with affection and gifts and show each other how the truly feel. Now, many people will believe...Continue Reading>>
First Party Data reveals valuable insight into consumer behaviorReaching target consumers, monitoring the types and numbers of people that visit a site, and which surfing habits an internet user has, is all transferred into various types of data which can be very valuable when...Continue Reading>> 
Advertising campaigns to increase sales for Valentine’s DayValentine's Day – a day where couples can lavish each other with affection and gifts and show each other how the truly feel. Now, many people will believe...