Advertising your Twitter Page
May 22, 2009 by Benjamin Christie · Leave a Comment
Twitter is starting to gain a great deal of attention in main stream media in recent times and it reminds me of when Facebook initially started to gain a wider audience base about 2 years ago. At that time it was the early adopters in your network of friends that started to tip their toe in, with many still skeptical of the platform or concerned about privacy. I am seeing that same network of friends
starting to move to Twitter.
I think one of the reasons why we’ve seen a recent growth in Twitter is the use by both celebrities and companies who have already embraced the platform and having an actual two way discussion with fans or uses of their products. Something that till now has been hard for brands to do. Over at my personal site, I’ve created a list of Celebrity Chefs on Twitter.
So how does your brand engage with consumers on Twitter and gain an audience of a few hundred thousand followers overnight?
Gourmet Ads has been on Twitter for a while now (follow us @gourmetads), and we use the platform to talk with advertising agencies, marketing managers, publishers and anyone associated with our business around the globe. We publish regular content into Twitter each day as well as have conversations with clients and publishers regularly. So we have something that our audience actually wants to engage and actively discuss or even just read and observe.
Apart from people simply adding us via Twitter, we’ve grown our audience base through running targeted ads through the Gourmet Ads network. This is something that you can do its very cost effective compared to the some of the wild over thought strategies that you read or hear about. There is no point randomly adding people who are not relevant to your brand. If you are food brand and your product is only in New York State, Gourmet Ads can run a campaign that is targeted towards people that live in New York State who are more likely to engage with your brand than not. If you are winery in Napa Valley with national distribution, then it makes sense to just run your campaign in America.
Your campaign to drive people to your food or wine Twitter page could be done two ways. You could either drive them simply to your page on Twitter. However I believe that’s a very immature way of doing it because you assume that everyone who clicks on the ad will know;
a) what twitter is
b) what they have to do.
I would recommend sending the users to a page on your website and educate them about Twitter. This page could be about why your brand has decided to embrace Twitter and why they can benefit from following your brand online. I saw a boutique beer brand in Australia run a weekly competition only open to people following their brand on Twitter. Very clever.
If you’d like to look at increasing your reach using Twitter, then Gourmet Ads can help build your audience. Request a Proposal from us and we’ll develop a Digital Media Plan that targets your audience and helps drive engagement and conversation with your consumers.
Trip to the USA
March 6, 2009 by Benjamin Christie · Leave a Comment
Later this month from the 20th March through to the 11th April I’ll be in the US visiting a number of cities and meeting with media buyers and media planners for upcoming summer advertising campaigns. The dates of the trip are as follows;
- Chicago – 20th – 25th March
- New York – 26th March – 1st April
- Las Vegas – 1st April – 6th April
- Los Angeles – 6th April – 10th April
If you’d like to catch-up while I am in US, please contact us and we’ll work out a time to meet.
Our Most Popular Blogs
February 22, 2009 by Benjamin Christie · Leave a Comment
Instead of writing my normal style of blogs, I thought today that it might be interesting to republish the links to the most popular blogs on the Gourmet Ads website. So from when we started the blog till now these are the most popular blogs and its interesting to note that there inst any real trend between them. Some have had thousands of views and I hope that we at Gourmet Ads are helping you navigate your brand online.
So here are the 10 Most Popular Blogs so far this year;
- Advertising Trends for 2009
- Wine Advertising Ideas
- Geo Targeting Advertising
- Advertising on Foods Blogs
- Your Advertising Budget for 2009
- Advertising Groceries Online
- Wine Tourism Advertising
- Advertising Next to Wine Reviews
- Vertical Advertising Increases ROI
- Christmas Advertising
If there is a topic which you’d like my thoughts or opinion on, feel free to us the Contact Us form.
Coffee Vertical Seeks Publishers
February 10, 2009 by Benjamin Christie · Leave a Comment
We plan on launching three new verticals on Gourmet Ads throughout 2009, one of which is our Coffee Vertical.
Originally we were planning on launching this in mid April, but given recent discussions with a coffee related company who is interested in advertising in this vertical, we are pushing it forward. The plan is for us to most likely start advertising campaigns towards the end of February, but could start as late as March.
Gourmet Ads already has a few coffee sites in the network, but to be considered a serious contender in this space, we are seeking more quality coffee related sites to join the network. What kind of publishers are we looking for? Quality. Apart from your site or blog being centred around coffee, your site has to be quality, contain original content as well as be active. It could a site that reviews coffee beans or coffee shops, but as long as it’s about coffee, then we’d like you to apply to join our network.
So who are the likely advertisers in the coffee vertical? Its still early days to tell, but we believe that advertisers in this network will mostly likely be companies that sell;
- Coffee Beans
- Espresso Coffee Machines
- Coffee Making Courses or Barista schools
- Crockery (ie Coffee Cups)
- Coffee Flavours
- Online Coffee Retailers
- Coffee Shops (national and local)
