Coupons Benefit Retailers
August 31, 2010 by Benjamin Christie · Leave a Comment
Most people think that discount coupons only benefit consumers, but actually grocery coupons benefit retailers and here’s why. There’s no doubt about it – our world has changed and the current economic climate seems to be in a downward spiral. With all the massive lay-offs, decrease in income and reduced buying trends, businesses are suffering while individuals are looking for creative ways to save money. So, if you’re a retailer or grocery chain owner or manager, you have probably felt the decrease in buying patters and desperately want to improve your bottom line.
Well, the good news is that now you can by catering to these coupon-clipping enthusiasts and making coupons a valued part of your advertising strategy, you can help your customers save money by encouraging them to buy and use coupons.
Your first step is to understand why people use coupons. Many individuals who use coupons are middle class individuals that are concerned about their family’s financial future. They aren’t necessarily in any kind of financial distress, they’re just smart and savvy shoppers. They use those coupons published online to capture the thrill of savvy shopping and enjoy the thrill of those one-of-a-kind deals be in groceries. For instance, over 35 million people have visited coupon sites this past year to search for coupons.
Next, coupons get people to the store and once you have them within your reach, you can use other advertising techniques to get them to buy more. Plus, the really strange thing is that most individuals don’t mind a bit because the item was “such a good deal” or simply something that was “too good to pass up.” For instance, let’s say Mary comes to your grocery store to purchase a gallon of milk with her store coupon and expects to pay $1.99. Well, once she gets to the store, she realizes that cereal is on sale and so is bread for individuals that purchase 2 gallons of milk. She then purchases five more sale items when she simply came into the store for one gallon of milk. Might sound strange but this is happening all around the globe. Savvy retailers are using coupons and other advertising strategies to squeeze more money out of their shoppers.
Offering coupons benefits retailers because they can cater to the savvy customer, they can increase their bottom line with upsells and other offers. In essence, it gets the customer into the door so that they can use other advertising strategies on them. After all, everyone loves being able to spend less for more, and they don’t feel they was scammed into buying something totally useless. After all, they got a good deal – and what could be better than that?
If you’re interested in launching coupon driven campaign to an audience of grocery buyers, then Download our Media Kit or Request a Proposal from our team.
Back to School Advertising
July 12, 2010 by Benjamin Christie · Leave a Comment
For most bricks and mortar retailers as well as online retailers, the Back to School season is the second largest selling season after the winter holidays. As such retailers are incredibly competitive at this time of year and are vying for sales. So how can your brand stand out from the crowd, influence parents and generate sales? Here are some ideas on how to make your back to school advertising campaign a success.
Saving Parents Money
During Back to School, parents are typically sensitive about price, especially if they have multiply kids to buy for. So advertising that focuses on saving money is key, and as such many retailer offer Free Shipping, Coupons, Mail in Rebates and straight instore discounting. If you offer a compelling discounting offer, parents will most likely buy everything at your store, as a way to get it all over and done with !
Attention Grabbing Creative and Messaging
With so many retailers investing in back to school advertising campaigns, your creative has to grab the attention of parents. Remembering parents will be bombarded, so clear and concise messaging is key. As an example, in previous years some retailers have done campaigns around “penny products” where a range of products were just a 1 cent. If that doesn’t grab your attention, then not sure what will.
Media Planning and Buying
When developing your media plan you need to look at two key audiences. The first being parents, the second being the grocery buyer. There’s no point developing great creative if you don’t buy media targeted to either or both of those audiences. The Gourmet Ads network specializes in reach both of these audiences.
So what type of brands should be undertaking Back to School advertising campaigns?
- School supplies (typically office supplies)
- Food Products aimed at Kids (for lunch boxes)
- Beverage Companies (also for lunch boxes)
- Supermarkets & Grocery Companies (various)
- Electronics Stores (Laptops, calculators, etc)
It goes without saying that your digital Back to School advertising creative should be consistent with all your TV campaigns, in-store displays and unique price promotions.
If you’re tasked with developing a back to school advertising campaign, then Download our Media Kit or Request a Proposal from our team.
For most bricks and mortar retailers as well as online retailers, the Back to School season is the second largest selling season after the winter holidays. As such retailers are incredibly competitive at this time of year and are vying for sales. So how can your brand stand out from the crowd, influence parents and generate sales? Here are some ideas on how to make your back to school advertising campaign a success.
Saving Parents Money
During Back to School, parents are typically sensitive about price, especially if they have multiply kids to buy for. So advertising that focuses on saving money is key, and as such many retailer offer Free Shipping, Coupons, Mail in Rebates and straight instore discounting. If you offer a compelling discounting offer, parents will most likely buy everything at your store, as a way to get it all over and done with !
Attention Grabbing Creative and Messaging
With so many retailers investing in back to school advertising campaigns, your creative has to grab the attention of parents. Remembering parents will be bombarded, so clear and concise messaging is key. As an example, in previous years some retailers have done campaigns around “penny products” where a range of products were just a 1 cent. If that doesn’t grab your attention, then not sure what will.
Media Planning and Buying
When developing your media plan you need to look at two key audiences. The first being parents, the second being the grocery buyer. There’s no point developing great creative if you don’t buy media targeted to either or both of those audiences. The Gourmet Ads network specializes in reach both of these audiences.
So what type of brands should be undertaking Back to School advertising campaigns?
- School supplies (typically office supplies)
- Food Products aimed at Kids (for lunch boxes)
- Beverage Companies (also for lunch boxes)
- Supermarkets & Grocery Companies (various)
- Electronics Stores (Laptops, calculators, etc)
It goes without saying that your digital Back to School advertising creative should be consistent with all your TV campaigns, in-store displays and unique price promotions.
If you’re tasked with developing a back to school advertising campaign, then Download our Media Kit or Request a Proposal from our team.
Grilling Advertising
May 4, 2010 by Benjamin Christie · Leave a Comment
In North America and Canada this year’s grilling season is fast approaching. In other words it’s time for retailers to step up advertising to capture some of the demand in the market place. The kickoff date for your grilling advertising should commence before or around memorial day, so now is the time to develop your grilling advertising strategy, advertising creative and reserve your media placements.
So what companies have the greatest to benefit by running grilling advertising?
- Supermarket / Grocery Stores
- Specialty BBQ stores
- BBQ manufactures
- Online steak and seafood retailers
- Butchers and butcher warehouses
- BBQ sauce companies
- Cedar Plank / Pecan plank companies
- Wood smoking companies
- BBQ Equipment Manufacturers
- Party products like Disposable Plates, Cups and Cutlery
From our experience so many companies have their own secret BBQ ingredient. No matter if it’s a secret marinate, a unique smoking chip or even the BBQ itself, the wider consumer market won’t know about it if you don’t advertise.
When running a campaign with Gourmet Ads, your advertising will run on recipe and food sites where the main household grocery buyers is researching recipes and making meal decisions. This means you’re reaching the person in the household who puts products in the shopping trolley.
If you’d like more information about Gourmet Ads and how we can help advertise your grilling or BBQ products this summer grilling season, then contact us for more information or download our media kit.
Cinco de Mayo Advertising
May 1, 2010 by Benjamin Christie · Leave a Comment
Cinco de Mayo is a Mexican holiday celebrated on the 5th of May each year, and Cinco de Mayo is Spanish for “fifth of May”. The holiday celebrates the victory of the Mexican militia over the French army at the Battle of Puebla in 1862.
Within Mexico itself Cinco de Mayo is only celebrated regionally, however in the United States, Cinco de Mayo is heavily promoted by grocery companies, bars and restaurants where the it has become a celebration of Mexican culture. In American border states such California and Arizona, Cinco de Mayo is significant holiday, with most grocery stores, bars and restaurants offering special deals to entice and generate sales.
For green grocers and grocery chains, Cinco de Mayo sees increased sales of food items especially beef, limes, tomatoes, cilantro and avocados the cornerstone of Mexican Cuisine. For Liquor stores, tequila and Mexican beers such as Corona and on the shopping list.
If you’re interested in running a Cinco de Mayo Advertising campaign, then Contact Us for more information or download the Gourmet Ads Media Kit.
Mother’s Day Advertising
April 9, 2010 by Benjamin Christie · Leave a Comment
In the United States, Mothers Day is the second Sunday in May and is a day where mom is pampered by the family. Everyone loves giving gifts to their mom, however some need a gentle reminder which is where running a Mother’s Day Advertising campaign can drive sales before the big day.
According to the National Retail Federation, consumer spend over $15 billion on Mother’s Day each year with an average spend of around $140 on their mother’s day gift. Most consumers will buy a single gift opposed to buying a few gifts.
Your Mother’s Day Advertising, shouldn’t just remind consumers that Mother’s Day is on Sunday, but rather provide real gift solutions, pricing and how it can be purchased in store or ordered online. You could even offer a coupon based campaign to drive sales through to Mother’s Day. Whatever the messaging you decide to go with, it really needs to make an emotional connection with the consumer, encouraging them to purchase a gift of value for their mom.
So what companies can benefit from running a Mother’s Day Advertising Campaign?
- Major Retailers
- Jewelry stores
- Florists
- Gift Card Companies
- Online Retailers
- Spa / Beauty Stores
- Gift Baskets / Hampers
- Gift Vouchers / Gift Certificate Companies
If you’re looking at running a Mother’s Day Advertising Campaign to reaching potential consumers then Gourmet Ads reaches specific demographic of females aged 25-55. Our audience is made of a high proportion of household decision makers, who in turn purchase gifts for others.
For more information on Gourmet Ads for your Mother’s Day Advertising Campaign, Download our Media Kit or Request a Proposal from our team.
High CTRs with Floating Ads
April 8, 2010 by Benjamin Christie · Leave a Comment
Floating Ads make an serious impact, and we’ve recently been running floating ads for clients right across the Gourmet Ads network. All floating ad campaigns have achieved extremely high click through rates with one client experiencing a 4.4% click through which drove thousands of visitors to their site over the duration of the campaign.
For those that don’t know, a floating ad is a type of rich media advertisement that appears uninitiated, superimposed over a web page, then disappears after a specific time period (typically 7-15 seconds). This “Beyond the Banner” activity can be as simple as a static JPG through to Flash sequence or full video. Floating Ads are ideal for movie trailers or using your TV commercial assets online.
Floating Ads can be any shape or size, however we’ve been having great success with a 800×600 anchored floating ad size. This particular Floating Ad unit which is similar to an interstitial is launched through an existing IAB unit on the page, it then pushes up to a 800×600 for maximum effect. After 10 seconds the creative closes, but in the IAB unit that launched the ad, there is a left behind allowing people to click that if they didn’t click the 800×600 unit while it was running.
If you’re charged with driving traffic to your website, then we’d recommend including some sort of Floating Ad execution as part of your overall media plan. If you haven’t built a floating ad previously or don’t know where to start, Gourmet Ads can take your existing raw flash files and create the floating ad for you. We’d need a basic direction on the messaging and style guidelines, but from there our team can create it. For more information or case studies of Floating Ads, contact our team or Download our Media Kit.
IASH for Adify Media
April 7, 2010 by Benjamin Christie · Leave a Comment
Adify Media in London has recently become a full accredited member of IASH after an independent audit by ABCE confirmed that the ad network has complied with the IASH Code of Conduct. This is great for both advertisers and publishers of Gourmet Ads because we work exclusively with Adify Media in the UK.
IASH exists to police and encourage best practice among online advertising sales houses and IASH is a symbol of trust and transparency, providing confidence and reassurance to advertisers and publishers.
Adify Media’s membership of IASH affirms its commitment to providing brand safe environments for advertisers. Nick Reid, VP of Adify Platform Development and Adify Media UK said: “We are absolutely delighted to now become a full accredited IASH member and look forward to working closely with the organization, helping to drive this sector forward in the UK.”
Julia Smith, head of IASH said: “Adify Media have worked hard to pass the stringent audit carried out by ABCe and they are now committed to adhering the IASH Code of Conduct, and protecting their clients’ brands. Aligning yourself with the IASH Council and successfully completing the ABCe audit demonstrates a real commitment to transparency, which serves to reinforce the integrity of our medium.”
If you’re currently media planning to run a campaign in brand safe environments on IASH certified sites in the UK, then download the Gourmet Ads UK Media Kit, or Request a Proposal from our team.
Adtech San Francisco 2010
April 1, 2010 by Benjamin Christie · Leave a Comment
Gourmet Ads Founder, Benjamin Christie will be attending Adtech in San Francisco from April 18-21, 2010.
For those that don’t know, Adtech is an interactive marketing conference and exhibition that delivers an up-close and informative look at the world of digital media and advertising. Adtech San Francisco will be held at the Moscone Center West. If you’re attending Adtech San Francisco and would like to organise a time to meet with Benjamin, then contact us to set a meeting time. Alternatively if you’re a San Francisco based company or digital advertising agency and would like to schedule a short presentation on Gourmet Ads and how we can help you reach grocery buyers online, then also contact us to schedule a time.
For those on Twitter, Follow Gourmet Ads for updates throughout Adtech San Francisco. To follow everything thats happening at Adtech use #adtechsf
Q2 Advertising Packages
March 31, 2010 by Benjamin Christie · Leave a Comment
Q2 is literally days away and you’ve probably already started your digital media planning for the second quarter. As the weather starts to warm up towards summer there’s lots going on, especially for grocery, supermarket and grilling companies. Key days in Q2 include Easter Weekend and Memorial Day at the end of May.
Our Q2 Advertising Packages feature extremely competitive CPM rates and once again we’ve included high visibility ad units including Intersitial Advertising and Floating Ads which are ideal for any food company or CPG advertiser who wants to reach the main household grocery buyer. Priced at US$15k and US$35k all the Q2 Advertising Packages feature high profile placements together with regular display units. As always we’d be happy to further customize each of the packages depending on your campaign targets and desired reach.
If you’d like to check out our Q2 Advertising Packages, simply go to the Contact Us page and mention “Q2 Advertising Packages” in the message field and we’ll email them together with our Media Kit. Providing you have advertising creative ready to go. The team at Gourmet Ads can turn around a campaign in less than 24 hours.
Diet After Easter
March 30, 2010 by Benjamin Christie · Leave a Comment
Easter is about food, especially chocolate and hot cross buns. So it isn’t unusual that a great deal of diet and health food companies kick their advertising campaigns of on Easter Monday. Maybe bound by guild of eating a stack of chocolate after Easter a lot of people use this as trigger to kick off their diet. So for advertisers in this space it’s about being in the right place at the right time.
So who do most diet companies wish to target? The household grocery buyer, who is mostly female and aged between 25-55 year old. This person in the home influences the family eating habits and make the choices about whats going on the dinner plate today. So gaining the attention of this person in the household is key to any campaign success. Recent
Already booked this Easter is a number of well-known retail diet advertisers who are seeking to take advantage of the post Easter diet phase. These diet advertisers are running a range of creative from standard IAB sizes through to expandable creative to really gain attention of readers.
Generally speaking (as every campaign is different) diet advertising which works on Gourmet Ads includes advertising of diet books, diet programs, diet products you buy in the supermarket (i.e low carb, low fat), diet meal replacements (shakes) and of course meals which you have delivered to your home each week. Also advertising campaigns which focus on Gym memberships also provide good results. Gyms that focus on female only membership have performed very well in the past.
Some Comscore Index’s in relation to Dieting on the Gourmet Ads Network include;
- Index 267 for having searched for Diet Program information online in the last 6 months
- Index 146 for having spent under $25 for Diet meal replacements (e.g. Slim Fast) in the last 30 days
- Index 319 for having spent between $25-$49 for Diet meal replacements (e.g. Slim Fast) in the last 30 days
- Index of 251 for going to a gym or healthclub within the last 6 months
- Index of 135 for having a weight problem (25 lbs or more overweight )
Gourmet Ads has strict controls when it comes to the diet advertising. We can’t accept advertising that we call “fat ads” (the ones where is a thin stomach and a fat stomach on the ad) and any ads which make false and misleading claims. We prefer the advertiser to develop creative around food or simply use great messages reinforced with a strong call to action.
If you’re interested in running your next diet campaign with Gourmet Ads, then please download our media kit or request a proposal from our team.
