Food Advertising

Archive for the ‘Ad Exchange’ Category

Why HTML5 Matters to You

image (3)VHS, 8-tracks, cassette tapes and, Flash. All of these medium need a player to work, and now - all of these medium are either dead, or dying. Just as CDs replaced tapes, and now digital files are making CDs all but obsolete, Flash is quickly becoming a thing of the past as HTML5 becomes the industry standard.Just a few weeks...Continue Reading>>

Appnexus Packages – Let’s Make a Deal

Programmatic Based Deal PackagesRecently I was invited by Appnexus CEO Bryan O’Kelly to be a speaker at the annual Appnexus European Summit, where I helped launch their brand new Packages feature. The highlight of our presentation, together with Edward Thomas from Accuen London, was to execute the world’s fastest Programmatic deal, which we did in 4 minutes and 38 seconds.What are Packages and how can they help you?Appnexus Packages (you'll need an Appnexus Console Login...Continue Reading>>

Alcohol Category Open on RTB

Alcohol Category Open on RTB Gourmet Ads now allows Alcohol Brands to Bid On Inventory in Real TimeMany publishers and exchanges right around the world pro actively block advertisers classified in the Alcohol Category (understandably content frequented by minors). However being a food and wine based ad network we very much...Continue Reading>>
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