Archive for the ‘Ad Exchange’ Category

Comparing First And Third Party Data

Comparing First And Third Party Data Analysing first and third party data in your next advertising campaignThe collection of data has many advantages for branded companies. By using both First Party Data and Third Party Data, a brand can target specific...Continue Reading>>

RTB Pricing

RTB PricingRTB allows you to bid for inventory relevant to your companyRTB or “Real Time Bidding” is a method of online bidding which offers advertisers the opportunity to buy specific impressions. As most advertisers will be used to the concept of paying per 1000 impressions (a system otherwise known...Continue Reading>>

First Look at Inventory

First Look at Inventory First Look at Inventory gives buyers priority to buyFirst Look at Inventory is basically a process which can help you win more inventory before other DSPs and agency trading desks in our Private Ad Exchange.  First Look means that you are given the opportunity...Continue Reading>>