Archive for the ‘Ad Exchange’ Category

Alcohol Category Open on RTB

Alcohol Category Open on RTB Gourmet Ads now allows Alcohol Brands to Bid On Inventory in Real TimeMany publishers and exchanges right around the world pro actively block advertisers classified in the Alcohol Category (understandably content frequented by minors). However being a food and wine based ad network we very much...Continue Reading>>

Deal ID – Now a Reality

Deal ID – Now a RealityDeal ID Now Changes the Game for RTB Enabled BuyersI’ve previously written about Deal ID within the RTB / Exchange Ecosystem, (see What’s the Deal with Deal ID) where I discussed the lack of wide spread support for Deal ID across various DSPs, Exchanges and SSPs. From...Continue Reading>>

What’s the Deal With Deal ID?

What’s the Deal With Deal ID?Deal ID is essential to the Programmatic Buying EcosystemOver the past twelve to eighteen months we’ve all seen the rapid growth in programmatic advertising, not just in the USA, but across the globe. A recent Parks Associated report suggests...Continue Reading>>
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