Food Advertising

Brand Safe Environment

Brand Safe Environment

Gourmet Ads works with some of the largest and well-known brands right around the world (see Our Advertisers) and one of the important things we strive to deliver each and every day is a brand safe environment for our advertisers and their ad agencies.

So what does a brand safe environment mean? A brand safe environment is one where advertisers can be rest assured that their advertising will run on approved premium websites. There has been unscrupulous ad networks in the past who’ve been trafficking premium brand advertising across brand-damaging objectionable content, causing major PR issues for all of those involved.

The Gourmet Ads Brand Safe Environment
We believe that technology sometimes has its flaws, so we prefer to use a manual process, coupled with technology to ensure our brand safe environment. As such Gourmet Ads ensures a brand safe environment for advertisers in three separate ways;

  1. Transparency to Advertisers
    Prior to any advertising campaign going live, we provide advertisers a full list of sites that are part of Gourmet Ads. We do of course add sites all the time, but overall we do offer total transparency for our Brand Safe Environment.

  2. Hand Selected Editorially Selected Recipes Sites
    Websites can’t just join Gourmet Ads and start serving ads straight away. First off every site must meet our selection criteria (detailed here) and then they are manually reviewed. Each of URL is then screened by our publishing team for both theme and content. Because we know the food and recipe space, we know very quickly if we want them part of Gourmet Ads. Some ad networks have the reputation of taking any publisher that comes through the door, and unfortunately many do. We’re proud of our high rejection rate!

  3. Tagging of Approved Sites
    Apart from simply adding sites to Gourmet Ads – each site is tagged with keywords for additional trafficking. i.e sample tags include for “Above the Fold” and “Privacy Policy”. So if a advertiser only wanted to run with sites that have a Privacy Policy we can easily traffic this.

  4. URL Restrictions
    Apart from the manual process detailed above, our final check is via technology, ensuring that ads are only served on approved URLs and that our ad tags are not trafficked across other sites.

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