Black Friday Advertising
October 17, 2009 by Benjamin Christie
Black Friday is one of the most popular days on the shopping calendar as Black Friday flags the start to the Christmas shopping season. As such it’s important to make an impact with your Black Friday Advertising. For those that don’t know, Black Friday is the term used for the Friday after Thanksgiving in the United States and it’s typically one of the largest revenue days for retailers.
In past years Black Friday coupons have played a role in driving consumers to buy in store, but it’s important to remember that many consumers will prefer to click on advertising driving them to buy online. So it’s essential to not only do offline media, but ensure you invest in online Black Friday Advertising to drive sales online. Even if you only do in store sales, its important to run a campaign which reaches consumers, engages with them and creates a relationship well before they reach the store.
Because the Gourmet Ads network features an audience of grocery buyers and household decision makers it’s essential to ensure that we are part of your Black Friday Advertising media mix. Some of the ways to make your Black Friday Advertising stand out from competitors on the Gourmet Ads network include;
- Roadblock Advertising – every impression for Thanksgiving and Black Friday will be yours across the network. We can offer you 100% of the network for 2 days.
- Interstitial Advertising – Undertake an interstitial campaign capped at 1/24 on both Thanksgiving and Black Friday. Offers a high engagement rate and can include video and rich media.
- Beyond the Banner – create a free standing rich media ad which grabs consumer’s attention and encourages click through.
- Display campaign – Key to success is to include a variety of creative including expandable units on rollover to increase the engagement rate. This campaign could be run a week before Black Friday or launch on the morning of Thanksgiving.
If you haven’t already booked your Black Friday Advertising, then don’t delay as the Gourmet Ads network often books out during the Thanksgiving period. Download your copy of the Gourmet Ads Media Kit which includes information on other key event days throughout the year that you should be booking.
Blog Tags
black friday, black friday advertising, christmas, christmas advertising, interstitial, interstitial advertising, roacblock, shopping, thanksgiving, thanksgiving advertisingCategorySocial Bookmarks
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