One of the new developments for Gourmet Ads in 2009 is our introduction of Behavioral Targeting for advertisers. Behavioral Targeting is fast growing in popularity and is certainly where the advertising dollars are flowing. Many in the advertising industry predict that behavioral marketing may be the future of advertising because of the high levels of engagement.
Gourmet Ads allows advertisers to use behavioral targeting as part of their campaigns, customising the campaign targeting to a consumer based on their behavioror by action. We use Adify’s Behavioral Targeting platform running campaigns globally.
eMarketer.com predicts that Behavioral Targeting Advertising is set to quadruple in the next 3 years with spending on behavioral targeting will increase to $4.4 billion by 2012, up from just $775 million in 2008, with online video a major driver of that growth. With the recent economic environment this figure could be much higher, as advertisers look for channels that yield a high return on investment.
Although the prediction on Behavioral Targeting Advertising growth by eMarketer.com is very US centric, we believe this will be a global trend across industries. When combined with some of our existing campaign targeting options, behavioural targeting allows you to reach your target consumer, cost effectively compared to other advertising mediums.