Author Archive

From Magazine to Online

Earlier this year, I visited Gary Vaynerchuk host of Wine Library TV in New Jersey and we recorded a video about Australian Wines – see our video here. Since then I regularly watch his videos and today at www.garyvaynerchuk.com (his other video site) I stumbled upon a video where Gary is discussing the recent demise of Gourmet Magazine.Gary asks the question why companies are advertising on magazines when the audience has not transitioned to online. He asks where they are going...Continue Reading>>

Increasing Click Through Rates

Increasing Click Through RatesIncrease the click through rates on campaigns with Gourmet AdsGourmet Ads focuses on providing advertisers the best platform for their advertising campaign. We do this by only editorially selecting sites we feel will perform. But ultimately...Continue Reading>>

Adverlicious

AdverliciousAdverlicious is an online archive of advertisingThere is no doubt that well developed and designed creative has an impact on campaign performance.  So we thought it might be good to point you to a collection of ads for inspiration, which is where Adverlicious comes in.Adverlicious is an...Continue Reading>>