Food Advertising

Advertising Tips for Grocery Buyers

Advertising Tips for Grocery Buyers

Smart advertising to reach grocery buyers

To create smart and effective advertising campaigns, you need to reach out to grocery buyers. People all over the world spend hundreds of billions of dollars on groceries per year, but how are they deciding which products and brands to purchase? By selecting products from brands that they know of course!

If you want to know how to tap into the minds of the grocery buyers out there, here are 7 key tips that you won’t want to miss:

Tip 1 – Analyse and take into account the dynamic nature of today’s grocery buyers. Consumers aren’t passive – they respond to energetic and exciting ads which are relevant to them. Get to know your ideal consumer, tap into their psyche, understand what makes them tick and you will be able to create some very effective ad campaigns.

Tip 2 – Appeal to the grocery buyer’s sense of humor! Life isn’t all serious, and all consumers appreciate a bit of a joke. A family theme or a general sense of informality can be a great way to establish your brand as a reliable, family-friendly brand that is here to put a smile on the face of the customer.

Tip 3 – Brisk and chic adverts also can be very effective in grabbing audience attention. Although some may see it as abrupt, a short, straight to the point, sharp advert with a snappy message promoting your brand instantly denotes a slick image and an overall image of being in control.

Tip 4 – Branch out and try not to adhere to stereotypes in your advertising campaigns. By broadening your mind, you can reach out to even more customers than ever before and will be able to reach a more extended group of grocery buyers.

Tip 5 – Appeal to the health conscious public. People are more aware of calories and saturated fat content these days, so if you are offering products which promote good health, potential customers and other grocery buyers will be affected by your advertising campaigns and consider your brand as a healthy alternative to other products. Placing the importance on the nutritional value of your products is likely to draw in the grocery buyers who are conscious about their family’s’ well beings.

Tip 6 – Go with the times and use social networking as a unique new way of promoting your brand and products. By reaching your customers this way, you are communicating with them on a more personal level which makes them feel a closer connection with your brand.

Tip 7 – Advertising your brand on Gourmet Ads. Gain brand exposure which create buzz and will get your brand talked about. This “word of mouth” advertising adds considerable effectiveness and credibility to an online ad campaign for grocery buyers.

 

Author / Gourmet Ads Staff Writer
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Gourmet Ads is a food advertising network which helps brands reach the grocery buyer online through premium and high visibility ad solutions on a CPM basis.

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