How are you Advertising your Retail Sales ?
All retailers know that there is nothing that works quite as well as a big sale to bring in customers. The problem is, how do you let customers know that you have a great sale happening? Whether you are an online retailer or a brick and mortar store, getting the word out about your sale to bring in customers is a necessity if you want to get the most out of your marketing plan. With the help of Gourmet Ads, we can develop an online advertising campaign which can not only get the word out, you can tell the customers most likely to buy your products about the sale in a way that makes them ready to shop.
The economic downturn has made many retailers a little reluctant to spend money advertising. Although it may be a little scary, the best way to bring in business is to spend money on advertising to get the most out of every sale. After all, if your customers don’t know about your great prices, how will they know when to shop? Whether you are a large supermarket or a tiny retail specialty shop, creating a smart online advertising campaign along with a great sale is the perfect way to bring new customers into your store as well as rewarding loyal shoppers with some extra special deals.
Like any other online advertising campaign, letting customers know about your sale starts with figuring out who your target audience is. Are you hoping to draw in new customers with your sale? Or are you appealing to your loyal clients with a special discount for coming back in? If you haven’t already created some sort of loyalty program that rewards customers for shopping with you, now is the time to let Gourmet Ads design a retargeting advertising program for you. No matter what type of sale you are having, notifying existing and previous customers is a great way to start bringing in visitors.
Once you have decided on what items to feature in your sale, you will also want to think about how to make the most of the customers who come in to check out the sale. This starts by designing your store with a sale in mind- this applies to both retail and brick and mortar stores. Customers who come in for a sale are often in a “buying” mode, and ready to make purchases. Take advantage of this by using cross merchandising and impulse purchases to increase how much customers buy. You will also want to incorporate creative displays, signage, and even multimedia opportunities that will draw customers in and make them want to purchase additional items.
Retailers know that there is nothing that works quite as well as large Retail Sales
When customers come in for your sale, you need a plan to ensure customers become repeat customers. In both online and retail stores, it is easy for a customer to stop by only once. Gourmet Ads can help you create strategies to ensure that customers return to your store as part of a targeted advertising strategy, ie using technology targeting like Retargeting and behavioral targeting. Let Gourmet Ads help you create a comprehensive advertising campaign that will help you make the most of all retail sales campaigns.