Restaurant Gift Certificates have been steadily growing in Popularity
You may have noticed that selling restaurant gift certificates has been steadily growing in popularity over the past few years and has become quite competitive lately. There are so many competitors selling their restaurant gift certificates online and the competition is so fierce that many of them are now selling them at below face value. You may wonder why they would do that. The reason is simple, they want more customers to walk through their doors and restaurant gift certificates bring customers in.
So, how do they make money on restaurant gift certificates sold below their value? In two ways, first of all the majority of restaurant gift certificate recipients will go to the restaurant and spend more than the amount of the certificate when they come in. Next, if they don’t spend the whole amount they usually tuck it away somewhere and the restaurant keeps the difference. And finally, there are some people who just don’t bother redeeming the certificate at all, which still profits the restaurant. No matter which way it goes the restaurant gets more advertising and makes money in the end.
So, what is the best way to advertise restaurant gift certificates online?
So, what is the best way to advertise restaurant gift certificates online? You want to reach the people who are most likely to give restaurant gift certificates—foodies. Foodies are the people who love great food and dining experiences. They love to partake of them, they love to talk about them and they love to share them with others. These people spend a great deal of their time online researching restaurants, new foods and recipes. Placing your ad for restaurant gift certificates right next to food articles and online recipes is the best way to reach this highly targeted audience and sell more restaurant gift certificates.