March Madness tips off on Selection Sunday, March 13, and continues through the NCAA Championship Game on April 4. This season of fanatic sports frenzy presents a perfect opportunity to reach the grocery buyer as they follow their favorite teams online.
While women are still the primary grocery buyers in their homes, a growing number of men buy groceries and are taking over as the lead household grocery shopper. Ranging from single fathers to men who just love the art of cooking, appealing to male shoppers can be a smart move for grocery stores, food manufacturers, and anyone who wants to catch the eye of the head shopper in the house. It’s time to make room for dad in the food aisles – and capitalizing on the March Madness buzz is a great way to capture the attention of men.
So what companies can benefit from March Madness advertising online? Any company that has products being served at at basketball watch parties. Heavy finger food dishes including ingredients found in dips, guacamole, chili, bbq ribs, nachos, hot wings, sliders, hamburgers, hot dogs and quesadillas are extremely popular among grocery buyers this time of year. Don’t forget chips, popcorn, crackers, cheese as well as beverages such as sodas, wines and beer.
It’s never too early to book your March Madness Advertising as this period tends to book quickly. To secure your 3-4 week campaign with Gourmet Ads, contact us with your campaign requirements.