Most people think that a click (measured as the click through rate or CTR) is the only trackable metric when running a display advertising campaign. However comScore Brand Metrix data indicates that many website visitors respond to ads by going directly...Continue Reading>>
Reach Shoppers with President's Day AdvertisingOne of the first big retail shopping weekends of the year is President’s Day and most retailers offer significant savings off products. To achieve great high sales it’s essential that your President...Continue Reading>>