Yearlong Campaign
January 27, 2010 by Benjamin Christie · Leave a Comment
I want to share a strategy which we developed for a client who advertised every other month on Gourmet Ads last year. This client wanted Gourmet Ads to develop ideas for a yearlong campaign in 2010 which would be booked in addition to the other booked branding campaigns throughout the year. Most important to her was that whatever we did it had to be targeted to reach possible consumers of her product.
What we developed was rather simple and just a few weeks into the campaign is already proving fruitful and driving sales and subscriptions. Although this client is in the food industry, the same strategy we developed could easily be applied to any industry.
So what was the all year campaign that we developed? Well it’s basically a retargeting campaign, which uses a variety of creative to drive people back to her site depending on pre determined trigger points. In fact we plan to change the creative every couple of weeks.
The client added JavaScript to their site late last year, which meant they starting dropping cookies in the lead up to Christmas when their site had increased traffic. Now any people that visited our client’s site and didn’t make a purchase or signup to their newsletter is targeted for the year long campaign. Effectively we’re bringing back people that have already visited their website, who in theory are more likely to convert than first time visitors.
To even refine the targeting further we’re also time day parting the campaign as purchasers are more likely to purchase on weekdays from 10am through to 10pm at night. So the ads will only be displayed during these times. Once again we’re drilling down the targeting for ROI purposes.
This is an ideal strategy for any sort of company whose goal is customer acquisition or online sales. We would of course suggest that you also run far reaching branding campaigns to drive additional traffic. These could be short run campaigns or around key dates in the year.
For more information, download our media kit or request a proposal from our team.
Cooking Ad Network
January 5, 2010 by Benjamin Christie · Leave a Comment
I was asked today by a kitchenware advertiser if Gourmet Ads was a cooking ad network. The reason the advertiser was asking, was if we were a cooking ad network was because they planned to run advertising nearby online recipes. The kitchenware media buyer added that placements located nearby online recipes was essential because this is where they had been seeing the best conversions. Our observations over the past 12 months are similar.
So after that question I thought I might highlight some of the sorts of sites in the Gourmet Ads network to illustrate that we are a cooking ad network and that we run next to online recipes.
Some of the sites that make up the Gourmet Ads network include;
- Recipe Websites
- User Generated Recipe Sites
- Cooking Video Sites
- Recipe Search Engines
- Cooking Forums
- Food Blogs
Apart from simply running beside recipes, the majority of the sites on the Gourmet Ads network can run beyond the banner campaigns including Floating Ads, Interstitial Ads and Over the Page to name just a few. These high profile, high impact creative advertising units provide unparamount engagement with targeted audiences.
So if you’re looking for a cooking ad network for your next campaign, then go no further. Start by downloading the Gourmet Ads Media Kit or Request a Proposal from our team. We’ll develop a bespoke media plan for your brand that’s not only cost effective but highly targeted to your audience.
