We’re often asked by advertisers and advertising agencies to offer practical ideas on how they can use time and day targeting to maximise the effectiveness of an advertising campaign. Well today we discovered a great example using real data.Corkscrew is a website...Continue Reading>>
Online Branding Campaigns tell an Audience about your ProductMany online marketers believe that the only metric to measure the success of an online campaign is the click through rate. This can certainly be true for advertising campaigns which need to...Continue Reading>>