While I was recently in New York I saw a guy on the subway that was wearing a Tshirt which said “Advertising Helps Me Decide”. While the Tshirt probably wasn’t aimed at media planners and media buyers to wear, it made me think about the message...Continue Reading>>
Earlier this week I stumbled over a study from iProspect.com which looked at the behavior of US internet users when visiting a website supported by advertising. The study surveyed Internet users to find out what actions they took when viewing a display ad on an ad-supported Website...Continue Reading>>
Various Beyond the Banner options with Gourmet AdsNearly every RFP (request for proposal) we’ve seen for digital advertising this year has mentioned the phrase “Beyond the Banner” or some sort of related comment like “we’re looking for something further than just regular...Continue Reading>>
While I was recently in New York I saw a guy on the subway that was wearing a Tshirt which said “Advertising Helps Me Decide”. While the Tshirt probably wasn’t aimed at media planners and media buyers to wear, it made me think about the message...Continue Reading>> 
Earlier this week I stumbled over a study from iProspect.com which looked at the behavior of US internet users when visiting a website supported by advertising. The study surveyed Internet users to find out what actions they took when viewing a display ad on an ad-supported Website...Continue Reading>> 
Various Beyond the Banner options with Gourmet AdsNearly every RFP (request for proposal) we’ve seen for digital advertising this year has mentioned the phrase “Beyond the Banner” or some sort of related comment like “we’re looking for something further than just regular...Continue Reading>>