The Gourmet Ads network advertising server consistently throughout a campaign auto optimizes the ad serving ensuring sites which are best performing for a campaign receive a higher percentage of ads compared to sites that are not performing as well. Depending on...Continue Reading>>
If you thought vertical ad networks were a fad fated to founder next to their more general counterparts, a new comScore research report will have you tipping your hat to these industry newcomers. According to a study of vertical networks -- in essence subject-specific...Continue Reading>>