Expandable Creative Specifications

Initial Dimensions Max. Expansion Expansion Direction
Leaderboard 728 x 90 728 x 450 Downward
Skyscraper 160 x 600 400 x 600 Leftward
Medium Rectangle 300 x 250 600 x 400 Leftward


We prefer that All Expandable Ad units be served by a 3rd party Rich Media Server.

File Size
Initial max filesize: 50k (initial load)
Additional max filesize: 1mb (subsequent polite stream)

Lead Time
3 days

Expandable Creative

  • Can have auto-expand, click to expand or roll over to expand.
    If providing creative with auto expand we ask you also provide a roll to expand version also.
  • Must include a close button with an “X” graphic and the word “CLOSE” prominently displayed
  • Not have auto initiated audio. Any sound must be user initiated by click – not mouse over
  • Open a new browser window upon user click through

Audio

  • All audio must be user initiated by click.
  • All audio enabled ads must have prominently displayed audio controls (mute/unmute)

Video

  • Can contain auto-start video, in either it’s initial or expanded state.
  • All video enabled ads must have prominently displayed video controls (play/pause)

Copyright © 2010 Gourmet Ads Pty Limited